The One Show

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2023 One Show - Film & Video


Agency TBWA\ESPAÑA / Madrid



Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

Armed Violence in Latin America not only has consequences on direct victims, materialized in homicides, but also generates invisible effects in all the society: psychological affectations, limitations in accessing health and education services, the restriction of the possibilities of personal, social and community participation development, among others. In this context, the intervention of the ICRC (International Committee of the Red Cross) to reduce and prevent humanitarian consequences was more necessary than ever. But unfortunately, a problem that has become a daily fact of life, was becoming one more, playing down prominence. "Trajectory “is born from this premise: If daily life does not let us see the seriousness of the consequences of Armed Violence, let's use its rawness to make us pay close attention. Filmed in the suburbs of CDMX, one of the most dangerous areas in Latin America, the short film shows the path of a shot and the analysis of a Police Expert, how a stray bullet kills a young baker and does not stop, affecting his family and friends, destroying his dreams and generating consequences to the entire community, even turning the aggressor into a victim of Armed Violence in Latin America.

2023 Awards

Total Points: 3





Chief Creative Officer

Juan Garcia-Escudero

Creative Director

Javier Martínez

Production TV Manager

Mariluz Chamizo

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