The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Green Pencil
Annual ID
OS23_GP006M
About the Work
In 2022, while Amazon was facing the worst deforestation in 15 years, Brazilians went to the polls to choose a new president. Using real time deforestation data from satellite images, Natura displayed the number of trees being knocked down for the candidates and turned Amazon's protection into a national issue.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Africa / Sao Paulo
Client / Brand
Natura
Production Company
Pródigo Filmes
Music / Sound Production Company
YBmusic
Post Production Company
Pródigo Filmes
Chief Creative Officer
Sergio Gordilho
Creative Director
Milena Zindeluk
Eduardo Ferraz
Director
Daniel Klajmic
Director of Photography
Daniel Klajmic
Executive Creative Director
Sophie Schonburg
Executive Producer
Francesco Civita
Chico Pedreira
Ana Chrysostomo
Rebeca Broncher
Ana Mendes
Stylist
Ana Wainer
Creative Team
Maria Clara Cardão
Gabriela Barreira
Igor Hermes
Danilo Maia
1st Direction Assistant
Carol Morango
Approved by
João Paulo Ferreira
Andréa Alves
Maria Paula Fonseca
Carlos Pitchu
Ana Carolina Soutello
Julia Ceschin
Ana Julia Novaes
Maisa Nacarato
Karina Guimarães
Nathalia Martinez
Art Assistant (post production)
Gabriel Amorim
Art Director (Film Production Company)
Debora Pascotto
Lucas Carvalho
Cast Production
Flavia Cocozza
Central
Phillipe Cunha
Client Services
Livia Marquezi
Bárbara Gamberini
Chris Malaquias
Client Services (Sound Production Company)
Paulo Calia
colorist
Acauan Pastore
Content
Nathalia Moreno
Controlling Team
Rafael Neder
Fabiana Baptista
Everson Martins
Viviane Isabele
Fabio Oliveira
Executive Production Assistant
Amália Agatha
Pedro Borgacio
Finisher
Luan Luiz
media
Caio Augusto Joaquim
Fernanda Martins
Maria Fernanda Nuncio
Elidiane do Carmo
Julia Piologo
Montage
Jean Battistini
Planning
Priscila Meldonian
Marco Antonio Figueiredo
PMO
Verônica Gordilho Araújo
Post Production Assistant
Letícia Harumi
Post Production Coordination
Tutu Mesquita
Priscilla Paduano
Production
YBmusic
Production director
Davis Fabri
Production manager
Nathalie Gautier
Luiza Campanelli
Bruna Nogueira
Samantha Assis
Research & Development
Maggie Landim
Cibele Nogueira
Isabel Azevedo
Tunico Rodrix
Ana Lívia
RTV
Patricia Melito
Eduardo Machado
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