The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - IP & Product Design

Appbulance

Agency Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz

Client Soulftware Corporation
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Annual ID

OS23_IP004G

About the Work

Appbulance purpose is to save lifes when the ambulance has problems to reach the person in need. In Bolivia there is only 1 ambulance for every 5,000 people. And if we add up the daily traffic of our cities plus the saturation of health services as a consequence of the pandemic this scenario becomes unsustainable. Thousands of people die while waiting for an ambulance to come. Appbulance is a revolutionary app that works with georeferenced volunteer doctors all over the country. When requesting an ambulance immediately after pressing the panic button the speaker is activated to explain the emergency. Meanwhile, the app sends a notification to the nearest doctors within a 300 meters radius to come and assist you while the ambulance arrives. Nobody has realized until today, that between an emergency and the ambulance there are many doctors who could arrive before and provide you with the assistance that could prevent a fatal outcome. Appbulance When a neighbor can save your life.