The One Show
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Until Then
Agency Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Category
Direction / Series
Annual ID
OS23_MI015S
About the Work
NRMA Insurance is a part of one of the largest insurance networks in Australia and New Zealand. Over one in three people in NSW have policies with the company. NRMA is a part of Insurance Australia Group, the leading insurance network in Australia and New Zealand. NRMA offers a wide range of insurance solutions across automotive, home and more.
The campaign came with a clear challenge- to breathe fresh meaning and resonance into the brands positioning of ‘Help’ for NRMA Insurance, and to open up a more imaginative and differentiated world of storytelling for the brand, which is an Australian insurance giant.
The spots were a huge departure from NRMA Insurance’s previous offerings, and from work in the sector in general. With an emphasis on magical realism, the films follow two unlikely heroes- one being a tyre on a cross country mission to replace someone’s tyre at the moment of it bursting, and jets of water that spontaneously put out equally spontaneous bursts of flame that threaten a country home.
The films are successful in their straddling of two worlds; the magical and the real. This approach sets them apart from most other work in this sector and gives them their uniqueness.
The only real way to film water and fire is to actually create it. So the approach to The Duel required finding an appropriate location, excavating and installing the necessary rigging for the event to play out in front of the camera, ensuring the end result remains magically real, with both fire and water taking on sparring identities.
Runaway’s magic is grounded by the realism of the tyre and its journey, and so the tyre- while it is most certainly propelled by unseen magical force, is still bound by some laws of reality, it never strays into the realms of the anthropomorphic and therefore retains a lot of grounded charm.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Bear Meets Eagle On Fire / Sydney
Client / Brand
Insurance Australia Group / Sydney
Production Company
Revolver / REDFERN
Music / Sound Production Company
Rumble Studios / Sydney
Post Production Company
Arc Edit / Sydney
Time Based Arts / London
Creative Director
Ian Williamson
Paul Gregson
Director
Steve Rogers
Director of Photography
Nicolas Karakatsanis
Editor
Elise Butt
Executive Producer
Daniel Fry
Michael Gie
Sound Designer
Cam Milne
Liam Annert
Daniel William
Editorial Producer
Michaela Fenton
Business Director
Hanne Haugen
CASTING
Citizen Jane Casting / Sydney
Peta Einberg Casting / Sydney
CCO/Founder
Micah Walker
CG
Mike Battock
Bethan Williams
Frederico Vanone
Frank Engen
Ihor Obukhovskyi
Quentin Corker-Martin
Nigel Timms
Chief Marketing Officer – Acting
Zara Curtis
Colour Assist
Sharn Talbot
Max Ferguson-Hook
Colourist
Lewis Crossfield
Composer (Duel)
Jeremy Richmond
Compositing
Elenora Laddago
Manolo Perez
Olivia O’Neil
Ralph Briscoe
Timo Huber
Viola Bascombe
Costume
Joanna Mae Park
Director, Brand Strategy & Creative Execution – Acting
Anna Jackson
Executive Producer/Partner/ Producer
Pip Smart
Head of Co-lab
Jaclyn Gordon
Lead Sound Designer
Tone Aston
Managing director
Toby Hussey
Managing Director/Co-owner
Michael Ritchie
Marketing Director Brand & Growth
Sally Kiernan
Media Lead
Tom Dodd
Music Supervisor (Runaway)
Anton Trailer
Production
Sarah Polak
Production Designer
Steven Jones-Evans
SENIOR PRODUCER
Emma Wright
SFX Supervisor (Duel)
Arlo Markantonatos
SFX Supervisor (Tyre)
Taj Trengrove
Specialist, Integrated Communications
Mahsa Merat
VFX supervisor
Sheldon Gardner
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