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2023 One Show - Moving Image Craft & Production

Until Then

Agency Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

Client NRMA

Category

Cinematography / Series

Annual ID

OS23_MI021S

About the Work

NRMA Insurance is a part of one of the largest insurance networks in Australia and New Zealand. Over one in three people in NSW have policies with the company. NRMA is a part of Insurance Australia Group, the leading insurance network in Australia and New Zealand. NRMA offers a wide range of insurance solutions across automotive, home and more. The spots were a huge departure from NRMA Insurance’s previous offerings, and from work in the sector in general. With an emphasis on magical realism, the films follow two unlikely heroes- one being a tyre on a cross country mission to replace someone’s tyre at the moment of it bursting, and jets of water that spontaneously put out equally spontaneous bursts of flame that threaten a country home. Both films had magical realism at the core, and as a result, strayed from pushing the work into overtly fantasy tropes. The films borrowed tonally more from classic cinema. Photographically, the Duel was shot similarly to how you would shoot a battle or fight between two people. With a constant back and forth between rivals framing the story. Runaway on the other hand was almost shot like a road trip, aiming to show the steadfast character of the tyre on its dogged quest. The practical approach to The Duel required finding an appropriate location, installing the necessary rigging for the event to play out in front of the camera, ensuring the end result remains magically real, with both fire and water taking on sparring identities, and capturing as much in camera as possible- with practical effects being polished with VFX via the exceptional team at Time Based Arts. Runaway’s magic was grounded by the realism of the tyre and its journey, and so the tyre- while it is most certainly propelled by unseen magical force, is still bound by some laws of reality, it never strays into the realms of the anthropomorphic and therefore retains a lot of grounded charm.

2023 Awards

Total Points: 21

Credits

Agency

Bear Meets Eagle On Fire / Sydney

Client / Brand

Insurance Australia Group / Sydney

Production Company

Revolver / REDFERN

Music / Sound Production Company

Rumble Studios / Sydney

Post Production Company

Arc Edit / Sydney
Time Based Arts / London

Creative Director

Ian Williamson
Paul Gregson

Director

Steve Rogers

Director of Photography

Nicolas Karakatsanis

Editor

Elise Butt

Executive Producer

Daniel Fry
Michael Gie

Editorial Producer

Michaela Fenton

Business Director

Hanne Haugen

CASTING

Citizen Jane Casting / Sydney
Peta Einberg Casting / Sydney

CCO/Founder

Micah Walker

CG

Mike Battock
Bethan Williams
Frederico Vanone
Frank Engen
Ihor Obukhovskyi
Quentin Corker-Martin
Nigel Timms

Chief Marketing Officer – Acting

Zara Curtis

Colour Assist

Sharn Talbot
Max Ferguson-Hook

Colourist

Lewis Crossfield

Composer (Duel)

Jeremy Richmond

Compositing

Elenora Laddago
Manolo Perez
Olivia O’Neil
Ralph Briscoe
Timo Huber
Viola Bascombe

Costume

Joanna Mae Park

Director, Brand Strategy & Creative Execution – Acting

Anna Jackson

Executive Producer/Partner/ Producer

Pip Smart

Head of Co-lab

Jaclyn Gordon

Lead Sound Designer

Tone Aston

Managing director

Toby Hussey

Managing Director/Co-owner

Michael Ritchie

Marketing Director Brand & Growth

Sally Kiernan

Media Lead

Tom Dodd

Music Supervisor (Runaway)

Anton Trailer

Production

Sarah Polak

Production Designer

Steven Jones-Evans

SENIOR PRODUCER

Emma Wright

SFX Supervisor (Duel)

Arlo Markantonatos

SFX Supervisor (Tyre)

Taj Trengrove

Specialist, Integrated Communications

Mahsa Merat

VFX supervisor

Sheldon Gardner

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