The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Casting
Annual ID
OS23_MI025S
About the Work
In Sweden, there are many gas stations to choose from when on the road. Besides gas, basically every Swede expects to be able to buy coffee, snacks and food at these stations, to such a degree that the marketing campaigns of the competitors often focus heavily on promoting these services. St1, meanwhile, is an unmanned station, carrying none of these extra services. Instead of excusing this shortcoming, we've made it into the brand's most unique selling point.
We wrote a script where the lack of anything to say drove the story forward. The interactions between the actors were crucial, therefor much time and effort was spent on casting and developing the right characters. The film takes place in a rather deserted unmanned gas station. When a team of floorball players stops by, a situation arises and the uncomfortable atmosphere spreads.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Garbergs / Stockholm
Client / Brand
St1 / Stockholm
Production Company
Bleck / Stockholm
Art Director
John Lundquist Coey
Copywriter
Fredrik Sundqvist
Director
Morten Borgestad
Executive Producer
Sofia Swahn
Graphic Designer
Rasmus Asp
Motion Designer
Najeb Albakar
Producer
Samuel Hahn
Account executive
Joakim Landin
Account manager / Agency producer
Anna Ohlsson
Account Planner
Torun Bergholm
Marketing
Mats-Ola Malmqvist
Meja Gustafsson
Marketing director
Faisal Ouahid
Marketing director Nordic
Erica Samuelsson
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