The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Moving Image Craft & Production

Action Mode

Agency Biscuit Filmworks / Los Angeles + Apple

Client Apple

Category

Direction / Single

Annual ID

OS23_MI055M

About the Work

A mother uses her iPhone 14 to film her child’s field day race. And we see how the iPhone camera’s Action mode feature turns rough, shaky footage into high quality stabilized video.

2023 Awards

Total Points: 3

Merit

Credits

Client / Brand

Apple

Production Company

Biscuit Filmworks / Los Angeles

Director

Andreas Nilsson

Director of Photography

Linus Sandgren

Executive Producer

Holly Vega
Nicole Saccardi

Producer

Mala Vassan

Head Of Production

Perry Tale
Sean Moody

Partner / Managing Director

Shawn Lacy

Production Designer

Bill LeBlanc

Service Producer

Jill Sartore

VFX supervisor

John Shirley

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