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Category
Cinematography / Single
Annual ID
OS23_MI084M
About the Work
“86” has been the symbol of “Drift”, the Japanese-born car guy tradition, and have consistently focused on the "fun to operate in the hands" of FR drive (front engine rear wheel drive).
When autonomous vehicle and electrification become the common or even in the further ahead, we do not want to take away this fun from the car guys. We have expression these thoughts into the film.
With the “86”, which has been loved by driving enthusiasts around the world, we took on the challenge of using filming techniques that were not possible in the past, to express the new FR sports cars that appear in this era.
The theme is “Drift meets Drone.”
The shoot was a competition that pursued the centimeter unit and the split-second timing with the human skills of "maneuvering" and "maneuvering."
Drone team from around the world had joined this project to support the world’s first difficult drone shoot.
The drone captures the moment when the professional driver aligns all three cars at high speed, and the drone takes a close-up shot of the intensity at the last minute, and the drone dives into the drifting driver's seat in one shot.
To make the intensity look as realistic as possible, we actually filmed everything instead of using CG. In order to accomplish this project, the professional drivers and the drone pilot challenged the shoot after three months of preparation, and it required countless takes even in the actual shoot.
It was also a battle with the changes in physical conditions such as the weather, wind, and humidity.
"In this era, I want FR car rubber to rediscover the coolness of FR." A film born from a conversation with Mr. Morizo (President Akio Toyoda's racing name) united the hearts of car guys across the borders.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Six Inc. / Tokyo
HAKUHODO INC. / Tokyo
Studeo
Yumenohieda Inc.
Production Company
AOI Pro.
Music / Sound Production Company
aiin CO., LTD.
Art Director
Tatsuki Ikezawa
Copywriter
Taku Tsuboi
Designer
Machi Kagawa
Director
Kazuma Yamamoto
Director of Photography
Shoji Uchida
Executive Creative Director
Takeshi Nozoe
Executive Producer
Hisaya Katoh
Producer
Takahide Suzuki
Music Producer
Katsuya Yamada
Account executive
Masaki Wada
colorist
Brandon Chavez
Creative Director / Planner
Tomohiro Hieda
Drone operator
Michito Tanaka
GAFFER
Masahiro Ibaraki
Mixer
Yasuo Marui
Offline Editor
Sakura Seya
Online Editor
Hiroshi Matsuda
Takayuki Yasoshima
Precision Driver
Masahiro Sasaki
Shigeru Takahashi
Yukio Matsui
Production manager
Kenta Watanabe
VFX
Yusuke Miyatake
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