The One Show
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About the Work
This concept of remembering “why” is universal. Successful athlete, struggling artist, it doesn’t matter. We all need a reason. We think it isn’t that way, but it is. And when you tap into that reason again. That empty street court in your mind. It Humbles, and simultaneously it Empowers.
Suddenly… It All Makes Sense.
We want to find a new, fresh, exciting viewpoint for this campaign. We hope you guys are willing to take that creative leap with us. Picture a human story that highlights our relationship with the game of basketball.
People’s projection, reflection, and connection with it. A trip that sonically and visually whisks us away — From excess and distraction, Chaos… To the simple truth of the basketball court, Peace.
Simply put, we want to make something that nobody would expect from Adidas right now. Time to reset, re-establish, re-focus. Back to the core. We’d love to be a part of it.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Johannes Leonardo / New York
Production Company
Love Song / Los Angeles
Music / Sound Production Company
Barking Owl / Los Angeles
Human / Los Angeles
Record Play LTD / London
Post Production Company
Company 3 / Santa Monica
Final Cut / Santa Monica
Mathematic / Culver City
Art Director
Kelechi Mpamaugo
Copywriter
Chris Chance
Chief Creative Officer
Alasdhair Willis
Julia Neumann
Cinematographer
Norm Li
Creative Director
Kelly Bayett
Director
Aus Taylor
Marleaux Desire
Editor
Matt Carter
Executive Producer
Deannie O'Nell
Sarah Roebuck
Hadi Dahrouge
Ashley Benton
Group Creative Director
Hunter Hampton
Jeph Burton
Music Supervisor
Lauren Wilson
Producer
Elise Tyler
Michael Dart Wadsworth
Sound Designer
Gus Koven
Account Supervisor
Jessica Levy
Associate Producer
Brittany Franklin
Business Affairs Manager
Joe Bringuier
Design Director
Shaung Wan
Senior Designer
Hannah Lo Bello
Stylist
Astrid Gallegos
1ST AD
Frankie Pagnotta
account director
Danielle Rivera
assistant editor
Hannah Wederquist-Keller
Aaron Castro
Assistant Manager Storytelling
Barbara Sitagaan
Assistant Mixer
Mikayla Petersen
Associate Design Director
Gonzalo Hergueta
CG Artist
Dan Karp
Alvaro Moreira
Chief Creative Officer / Founder
Jan Jacobs
Leo Premutico
Color Producer
Cassidy Conway
Commercial Coordinator
Phoenix Lawton
Composer (Original Music by)
Matthew O'Malley
Creative Lead
Alfonso Ruiz
Zack Browne
Mike Jurastis
Director of Business Affairs
Alesa Blanchard-Nelson
Director Storytelling
Paul Webber
Directors Assistant
Phil Miller
Founder/Managing Partner
Kelly Bayett
Global Communications Manager
Cameron Major
Global Creative Shoot & Production Manager
Miles Bergstrom
Group Account DIrector
Sam McCallum
Head Of Production
Penny Ensley
Paige Kauffman
Head of Production, Short Form
Kevin Breheny
Interim Head of Production
Tina Diep
Junior Designer
Isobel Connelley
Manager Communications Basketball
Miles Jackson Cartwright
Managing director
Justin Brukman
Mixer
Stuart Vincent Welch
Post Coordinator
Jay Rubin
Post Supervisor & On Set Supervisor
Vincent Blin
President
Bryan Yasko
President & CEO
Stefan Sonnenfeld
Producer / Casting Director
Elise Tyler
Producer Creative Shoot & Production
Dawn Martin
Connor Martin
Production Designer
Andrew Clark
Production Supervisor
Kevan Dirinpour
Retail Marketing Manager
Bobby Jones
Senior Art Buyer
Deanna Nolasco
SENIOR PRODUCER
Riley Carithers
Senior Strategist
Matt Choi
Sr Color Producer
Liza Kerlin
Sr Producer Creative Shoot & Production
Andreas Hemmerlein
Sr. Colorist
Joseph Bicknell
Sr. Design Director
Stefano Beruschi
Sr. Executive Producer
James Dean Wells
SVP, Creative Direction
Nic Galway
SVP, Global Advertising Sales
Ashley McKim
VFX Artist
Stephen Grimm
VFX Producer
Spencer Patzman
Matthew Allen
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