The One Show
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Category
Casting
Annual ID
OS23_MI107M
About the Work
In India, school girls, who should be focusing on their studies are forced by society and close family to shift focus to their beauty. Every school girl should be concerned only about her school grades but her family is busy preparing a report card for her marriage. The brief was to urge society to stop this ruthless beauty test and let school girls be school girls. In this campaign 5 school going girls partner Dove to show us, the toughest test Indian girls face in their school years, is probably the beauty test. The poem in the background is strung together from real experiences of young school going girls. It talks about how each part of their body is graded on levels of perfection, leaving them feeling incomplete. The film ends with the girls urging society and their families to see them for what they are - children.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Mumbai / India
Production Company
Chrome Pictures / Mumbai
Chief Creative Officer
Sukesh Nayak
Director
Amit Sharma
Producer
Abhishek Notani
Account Supervisor
Bhavya Dwivedi
Senior Creative Director
Vishal Rajpurkar
Account executive
Vyigin Fotedar
Brand Associate
Vaishali Singh
Chief Creative Officer, Copywriter
Kainaz Karmakar
Harshad Rajadhyaksha
Chief strategy Officer
Prem Narayan
Client Services Director
Sanam Chowdhry
Executive Creative Director, Copywriter
Mihir Chanchani
Executive Vice President, Account Management
Vineet Singh
Walter Noronha
Global Brand Director
Lipsa Das
Marketing manager
Nithya Komanduri
Planning director
Tanvi Mishra
Senior Executive Creative Director, Copywriter
Zenobia Pithawalla
Senior Vice President, Planning
Abigail Dias
Vice Chairperson & Chief Client Officer
Hephzibah Pathak
Vice President - Beauty & Wellbeing India, Dove Masterbrand India
Harman Dhillon
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