The One Show
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About the Work
Native’s Holiday lineup of personal care products featured scents like sugar cookie, eggnog, coal, and mistletoe. The 2022 theme: naughty and nice. While their scents brought back the nostalgia of the familiar, they wanted their holiday campaign to be anything but. So we created a campaign stripped of candy canes and holiday music, and focused on the human truth behind the age old naughty/nice dichotomy: that nobody is entirely one or the other. And the perfect setting for that? A routine traffic stop during the holidays that takes an unexpected hard left when a naughty scent is at play. The insight clearly resonated with holiday shoppers – Native’s net sales from the holiday collection grew 71% on DTC and 156% in retail from the previous year.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Vccp
Client / Brand
Native
Production Company
O Positive
Creative Director
Mia Croft
Director
David Shane
Director of Photography
Matt Barkley
Editor
Gavin Cutler
Executive Producer
Marc Grill
Ralph Laucella
Ken Licata
Gina Pagano
Producer
Shannon Barnes
Assistant Editor
Louisa Phillips
Associate Creative Director / Art Director
Ali Sooudi
Associate Strategy Director
Angelica Fischer
Chief Strategy Officer, Associate Partner
Brendan Robertson
ECD, Partner
Joel Kaplan
Senior Copywriter
Caroline Johnson
Senior Producer
Matt Moran
Account Director
Gretchen Lally
Account Supervisor
Emily Menken
Actor
Adina Verson
Dave Ahdoot
Roderick Hill
Associate, Brand Marketing
Rachel Roberts
CEO
Vineet Kumar
Creative Operations Manager
Sherisse Udotor
Director of Business Affairs
Cara Orlowski
Director of Client Services
Krista Osol
Director of Creative Services, Associate Partner
Katy Acquino
Flame Artist
Joseph Miller
Head of Production
Devon Clark
Head of Production, Associate Partner
Tanya LeSieur
Mixer
Sam Shaffer
Production Designer
Dialla Kawar
Production/BA Coordinator
Ian Osselaer
Senior Colorist
Tim Stipan
VP, Design & Innovation
Janelle Wichmann
VP, GTM
Nicole Landberg
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