The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Music Adaptation / Song
Annual ID
OS23_MS032M
About the Work
Uber One is a membership that saves you Uber and Uber Eats, but people were having a hard time remembering that. So for Uber One’s big Super Bowl commercial, the brand needed something that would really get Uber One stuck in everyone’s heads. And nothing gets stuck quite like an earworm song. In this Super Bowl ad for Uber One, Diddy is tasked with creating a jingle for the brand, but there’s one problem: Diddy doesn’t do jingles. Instead, Diddy makes “one hit for Uber One” by assembling some of the most nostalgic, catchy hitmakers ever like, Montell Jordan, Kelis, Donna Lewis, Haddaway, and even the Norwegian, fox-costumed duo Ylvis. With their help, Diddy makes one unforgettable hit for Uber One. Which is definitely not a jingle.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Special US / Los Angeles
Production Company
Biscuit Filmworks / Los Angeles
Music / Sound Production Company
Walker
Creative Director
Phil Fattore
Director
Andreas Nilsson
Director of Photography
Linus Sandgren
Executive Creative Director
Matt Woodhams-Roberts
Executive Producer
Holly Vega
Producer
Andrew Travelstead
Agency Producer
Luke Franek
Chloe Seitz
Associate Creative Director
Alyssa Cavanaugh
Strategy Director
Janet Shih
Agency Executive Producer
Amanda Weiss
Felix Messina
CEO & Partner
Cade Heyde
Head Of Production
Sean Moody
Head of strategy
Kelsey Karson
Partner & Chief Creative Officer
Tom Martin
Partner & Chief Creative Officer:
Julian Schreiber
Partner / Chief Strategy Officer
Kelsey Hodgkin
Partner / Executive Creative Director
Dave Horton
Matthew Woodhams-Roberts
Partner / Managing Director
Shawn Lacy
Production Designer
Alexis Ross
Sound Designer and Mixer
Andrew Smith
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