The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Yours To Take
Agency Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean
Category
Original Music / Score - Short Form
Annual ID
OS23_MS037M
About the Work
We partnered up with @Anderson._paak and dozens of creators worldwide to launch Budweiser’s new global positioning. Real people, real stories, and a real banger: here’s the “Yours To Take” music video.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / São Paulo
Client / Brand
Anheuser-Busch (Budweiser) / New York
Production Company
Iconoclast / Sao Paulo
Music / Sound Production Company
Squeak E. Clean
Art Director
Cacá Barabás
Chief Creative Officer
Karl Lieberman
Felipe Ribeiro
Copywriter
Thom Bregantin
Creative Director
Felipe Paiva
Jos´´e Ferras
Rafael Melo
Director
Fernando Nogari
Director of Photography
Rina Yang
Executive Producer
Francesco Civita
Pity Lieutaud
Henrique Danieletto
Product Designer
Taisa Malouf
Sound Designer
Drew Fischer
Sarah Krohn
Surachai Sutthisasanakul
Account Team
Julie Petruzzo
Kacey Kelley
Brooke Stites
Courtney Leblanc
Sean Jang
Henrique Sarcinella
Chief Executive Officer
Neil Arthur
Project Manager
Roberta Guzzardi
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