The One Show
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Category
P.O.P. & In-Store / Single
Annual ID
OS23_OH037M
About the Work
In Colombia, Qatar 2022 games were broadcasted in the morning hours.
A concern for us, for the bars and for the fans, because drinking in the morning Is “socially incorrect”
We introduce Score 0.0
A discount in Heineken®0.0 equal as the time that the score remained 0-0.
We allied with the most important bars in the country, and trough OOH near these places and influencers we invited all fans to enjoy Score 0.0 in more than 17 games.
A concern for us, for the bars and for the fans, because drinking in the morning Is “socially incorrect”
We introduce Score 0.0
A discount in Heineken®0.0 equal as the time that the score remained 0-0.
We allied with the most important bars in the country, and trough OOH near these places and influencers we invited all fans to enjoy Score 0.0 in more than 17 games.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Colombia / Bogotá
Production Company
The Pub Productions / Bogotá
Art Director
Camilo Garzon
Jaime Chacón
Chief Creative Officer
Camilo Carvajal
Chief Marketing Officer
Christine Saouda
Copywriter
Manuel Espitia
Creative Director
Carolina Avendaño
Santiago Gomez Herrera
Executive Creative Director
Anderson Quiroga
Juan Afanador
Account Executive
Camila Chona
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