The One Show
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Category
Experiential & Installations / Experiential & Immersive
Annual ID
OS23_OH070M
About the Work
Twitter is the place where women’s football fans show their support more than any other social network, to show it, we took some of the most powerful messages from the platform to the place where every football fan and player could see it: the stadiums. During the most important event of the year, the WERUOS, we created football scarves with these Tweets and hand them out to regular fans, that took it to the games and used it to support their country.
To make our scarves get to the fan’s hands, we partnered with the @FreeLionesses, the biggest England’s women football fan club fan club. With this partnership, during pregame events and stadiums surroundings we managed to hand out more than 2000 scarves. Because of this partnership, more scarves where distributed and more visibility we got, making the scarves reach not just the stands, but also the England players’ hands and, of course, every broadcast transition.
To make our scarves get to the fan’s hands, we partnered with the @FreeLionesses, the biggest England’s women football fan club fan club. With this partnership, during pregame events and stadiums surroundings we managed to hand out more than 2000 scarves. Because of this partnership, more scarves where distributed and more visibility we got, making the scarves reach not just the stands, but also the England players’ hands and, of course, every broadcast transition.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Madrid
Client / Brand
Twitter / London
Production Company
FAR / Madrid
Passimedia / London
Art Director
Alex Smissen
Pedro Gabbay
Copywriter
Luca Trincanato
Creative Director
Sébastien Rouvière
Executive Creative Director
André Toledo
Saulo Rocha
Global Chief Creative Officer
Pancho Cassis
Producer
Diego Baltazar
Santi Lardin
Account Supervisor
Adriana Gonzalez
Creative Editor
Cristian Migueliz
EMEA Business Marketing Director
Carlos Cantu
Global Chief Operating Officer
Sylvia Panico
Group Account Director
Lucila Mengide
Head of Account
María García Herranz
Head of Production
Alejandro Falduti
Lead Content Strategy EMEA
Gordon MacMillan
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