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Category
Craft / Art Direction
Annual ID
OS23_PH015B
About the Work
For patients, a diagnosis of myeloma, a type of blood cancer, can feel like the end.
However, thanks to advances in treatment, their outlook today has greatly improved. Sandoz wanted to communicate this message of hope to patients, and create a campaign that helps them picture the days they still have ahead.
Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.
The artworks brought patient materials to life, showing patients all the days they still had ahead, and all the life those days could add up to.
However, thanks to advances in treatment, their outlook today has greatly improved. Sandoz wanted to communicate this message of hope to patients, and create a campaign that helps them picture the days they still have ahead.
Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.
The artworks brought patient materials to life, showing patients all the days they still had ahead, and all the life those days could add up to.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
FCB Health Europe, an IPG Health Company / London
Client / Brand
Sandoz / Munich
Associate Creative Director
Christian Louzado
Design Director
Simon Robinson
Executive Creative Director
Jamie MacCarthy-Morrogh
David Prater
Senior Art Director
Rachael Graham
Senior Copywriter
Jonathan Jones
Simon Wood
Senior Designer
Michael Hogan
Senior Designer Motion Graphics
John Willows
Account Director
Rachael Donaldson
Kate Ross
Associate Medical Copy Director
Paola Accalai
Creative Artworker
Kristian Binks
Creative Production Director
Shanie Connard
Digital Composite Artist
Anastasia Kemp
Project Manager
Emma Blenkarn
Studio Manager
Ben Grimes
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