The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Film
Annual ID
OS23_PH021M
About the Work
'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease.
The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life: the caregivers.
This professional campaign titled 'Invisibles' was published in Portugal and Spain in June, 2022. It was created for the brands: Biogen and FundAME, by ad agency: VMLY&R HEALTH Spain. This Digital, Film, and Print media campaign is related to the Health, Pharmaceutical, and Public Interest, NGO industries and contains 5 media assets.
2023 Awards
Total Points: 3
Merit
Credits
Agency
VMLY&R HEALTH / Madrid
Client / Brand
Biogen / Madrid
FundAME / Madrid
Production Company
La Boutique 77 / Madrid
Copywriter
Catalina Segura
Chief Creative Officer
Natxo Diaz
Creative Director
Leonardo Rincon
Director
Pablo Arreba
Producer
Antonio Campos
Product Designer
Juan Eduardo Peso
Account
Mayte Pou
Patricia Ruiz
account director
Cristina Crespo
CCO EMEA
Jaime Mandelbaum
CEO
Elvira Arzubialde
Creative Supervisor
Adrián Poveda
César Pérez
Eduardo Domínguez
Related Awards
