The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Annual ID
OS23_PH024M
About the Work
Nearly 33 million people have osteoarthritis in the US. So how do we connect with these patients, and show we understand the endless friction that causes their pain? With illustrations that represent the endless frictions in our society. Using hyper-detailed CGI, we developed a series of clashing, cartoonish characters to appear on in-office posters and social media—all to help promote the advanced relief offered by the Extremity Preservation Orthopedic Center.
NOTE: When organizing our material for display or judging, we’d like to lead with the video, followed by the “Vax vs. Antivax” poster, the “Lumberjack vs Environmentalist” poster, and finally the “Cyclist vs Driver” one. After that, we’d like to include the rest of the support material in this order: the behind-the-scenes images, then the gifs, if they can be displayed.
2023 Awards
Total Points: 3
Merit
Credits
Agency
FCBCURE, An IPG Health Company / Parsippany
Production Company
Gelmi Estúdio de Arte / São José dos Campos
Chief Creative Officer
Debra Polkes
Executive Producer
Jennifer Amaya
Group Creative Director
Daniel Massih
Brendon Nafziger
Digital artist
Rodrigo Gelmi
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