The One Show
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Category
Newspaper / Series
Annual ID
OS23_PT031M
About the Work
Makro is a well-known chain of international bulk-supermarket stores. Their online service, Makro Click, lets people order their groceries online and have them delivered home.
But shoppers in Bangkok, Thailand (one of the most traffic-heavy cities in the world) don't usually order their groceries on the internet, preferring to drive to their local supermarkets, and ending up in countless traffic jams.
We wanted to remind our customers that they can now opt for the convenience of Makro Click to save time and make their grocery-shopping chores easier.
Our print ads reminded Makro customers (who are always looking for the best deals) that while they're saving money shopping in bulk at our store, they could be saving something even more precious - their time - with Makro Click.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Canada / Toronto
Leo Burnett Group Thailand / Bangkok
Production Company
Chubcheevit Studio / Bangkok
Copywriter
Steve Persico
Chief Creative Officer
Lisa Greenberg
Steve Persico
Sompat Trisadikun
Executive Creative Director
Anthony Chelvanathan
Paroon Suthaveepramochanon
Photographer
Chub Nokkaew
Senior Art Director
Natee Likitsuwankool
Senior Copywriter
Appanna Chetranda
President
Ben Tarr
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