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2023 One Show - Print & Promotional

The Bionic Edition

Agency The Public House / Dublin + Bionic Reading / Chur + Dublin Gazette / Dublin

Client Dublin Gazette
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Annual ID

OS23_PT069M

About the Work

1 in 6 Irish adults is below level one on a five-level literacy scale. On World Literacy Day, the Dublin Gazette decided to make their free-to-read newspaper more accessible to this audience. They printed an entire edition in Bionic Reading-enabled text. Bionic Reading is a new digital tool that creates artificial fixation points in words allowing them to be more easily and quickly understood.

When Dublin Gazette and Bionic Reading came together to create The Bionic Edition on World Literacy Day - publishing every word of the traditional print medium using this new digital text, they became the first newspaper to do so. The paper also became, if for that day only, the most legible newspaper in the world.

2023 Awards

Total Points: 3

Merit

Credits

Agency

The Public House / Dublin

Client / Brand

Bionic Reading / Chur
Dublin Gazette / Dublin

Art Director

Danny Cullen

Copywriter

Mikey Curran

Editor

Pj Cunningham

Executive Creative Director

Colin Hart

Founder & Owner

Renato Casutt

Group Account Director

Terri Turner

Marketing & Distribution Manager

Richie Martin

Production Editor

Eoin O'Hara

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