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2023 One Show - Radio & Audio

E-NTERPRETERS

Agency Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima

Client PILSEN CALLAO

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Category

Innovation & Transformation / Innovation in Radio & Audio

Annual ID

OS23_RA047M

About the Work

We developed E-nterpreters with the purpose of helping over 100 million deaf gamers around the
world, so they could start enjoying the complete online gaming experience, which they currently
are missing for not being able to hear; preferring to play alone to avoid being excluded. From
now on, deaf gamers can count on a bot within Discord that’s going to translate to sign language
each player’s conversations in real time. This, being the first technological development within
Discord that manages to connect online gamers to deaf online gamers in the world.
There are over 100 million deaf gamers in the world that are currenty missing the complete
interactive gaming experience for not being able to hear; often opting to play alone. Many
solutions have come up in other mediums and platforms, but none for communication between
online game users; and as a result, this group of gamers are excluded from simple online
conversations between friends.
That’s why this development combines artificial intelligence with sign language and integrates
them in a bot inside Discord, the world’s largest communication platform for gamers, which now,
when listening to each player’s voice, converts them into text commands and translates them to
a visual response. Not so long ago, there were no available developments that could reduce the
gap between gamers that are able to hear and deaf gamers in online games.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Fahrenheit DDB / Lima

Client / Brand

Pilsen Callao / Lima

Production Company

Ka&O Films and Content / Lima

Music / Sound Production Company

Sordo / Lima

Art Director

Carlos Hildebrant

Chief Creative Officer

Ricardo Chadwick

Copywriter

Kenny Quiroz

Creative Director

Aldo Silva
Rudy Camones

Executive Creative Director

Sergio Franco Tosso

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