The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID
OS24_FI080M
About the Work
It has been confirmed that HPV (Human Papillomavirus) can trigger cancers, such as Cervical Cancer & Head and Neck Cancer. It’s essential to promote the importance of HPV vaccination to the public.
But it's hard for healthy people to pay attention to cancer prevention. We need to employ entertaining methods that immerse people and provide them with health information.
In Taiwan, many believe in "gods," recognizing their influence on human destinies. Despite faith in "fate," there's a belief in "man conquering nature." Fate has a plan, but personal happiness depends on free will.
Crucially, human illness are influenced by lifestyle and environment. Early vaccination can prevent some cancers! Proactive prevention is vital for mastering life.
A 3-episode mini-series called “The Life Bureau” corresponding to the 3 key states of love in life: “Young singles”, “Newly-weds”, and “New parents”. It is an absurd, but real-life drama, and delves into resonant themes: freedom, marriage, and parenthood. In “Life Bureau”, there are 5 departments—“marriage,” “love,” “work,” “illness,” and “reincarnation”—which plan the lives of all human. Each department fights openly and secretly, playing with human‘s fate. It is an absurd, but real-life drama, and makes “HPV” the most crucial plot twist.
The story seems like life is all planned out by destiny, but the truth is, the one who can change those plans is none other than yourself!
We want everyone to know that destiny is not set in stone. For the sake of the people and things you love, you cannot let disease control you.
Result//
Total views: 20,895,253
Reach: 33,238,182+
Engagements: 5,418,419+
Visits to the HPV Education Website grew 12 times over the same period of the previous year! (184,047+ this year vs. 14,937+ last year)
The HPV vaccination numbers have improved 21% increase compared to 2022.
But it's hard for healthy people to pay attention to cancer prevention. We need to employ entertaining methods that immerse people and provide them with health information.
In Taiwan, many believe in "gods," recognizing their influence on human destinies. Despite faith in "fate," there's a belief in "man conquering nature." Fate has a plan, but personal happiness depends on free will.
Crucially, human illness are influenced by lifestyle and environment. Early vaccination can prevent some cancers! Proactive prevention is vital for mastering life.
A 3-episode mini-series called “The Life Bureau” corresponding to the 3 key states of love in life: “Young singles”, “Newly-weds”, and “New parents”. It is an absurd, but real-life drama, and delves into resonant themes: freedom, marriage, and parenthood. In “Life Bureau”, there are 5 departments—“marriage,” “love,” “work,” “illness,” and “reincarnation”—which plan the lives of all human. Each department fights openly and secretly, playing with human‘s fate. It is an absurd, but real-life drama, and makes “HPV” the most crucial plot twist.
The story seems like life is all planned out by destiny, but the truth is, the one who can change those plans is none other than yourself!
We want everyone to know that destiny is not set in stone. For the sake of the people and things you love, you cannot let disease control you.
Result//
Total views: 20,895,253
Reach: 33,238,182+
Engagements: 5,418,419+
Visits to the HPV Education Website grew 12 times over the same period of the previous year! (184,047+ this year vs. 14,937+ last year)
The HPV vaccination numbers have improved 21% increase compared to 2022.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Taiwan / Taipei
Ogilvy APAC / Hong Kong
Production Company
Innovate Films / Taipei
Art Director
Zoe Tsai
Associate Creative Director
Andrew Feng
Chief Creative Officer
Giant Kung
Reed Collins
Copywriter
Louis Wang
Orca Yu
Creative Director
Kimi Tseng
Director
Shaun Su
Global Chief Creative Officer
Liz Taylor
Group Creative Director
Gene Wu
Producer
Lynn Zhang
Product Manager
Alan Leung
Associate Art Director
KaoKao Kao
public relations
Elaine Huang
Iris Hsieh
Public Relations Director
Cindy Tien
Vicky Huang
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