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2024 One Show - Film & Video

Driving While Black

Agency Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary

Client Courageous Conversation Global Foundation

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Category

Film & Video for Good

Annual ID

OS24_FI100M

About the Work

Since 2017, over 600 Black people have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops. This project brings attention to the absurdity of these standards and gives people a clear perspective about the social injustice Black people face every time they get behind the wheel. From the absence of a glove box to a modified the steering wheel to even the absence of a trunk, this car is equipped to keep drivers alive. We launched the car at the most important car event of the year: the Detroit Auto Show. We created an AR car experience that allows people to explore the car in real time, so they wouldn’t just hear about our car—they would know better what it’s like to drive while Black. DWB was shown around the country, beyond Detroit, including in San Francisco, Los Angeles, New York City and even in Canada. Our website allows visitors to learn the tragic stories behind each feature and get a better understanding of why each piece of the car is necessary. Viewers are invited to get involved by not only bringing awareness to the campaign but also learning how they can bring change to law enforcement in their community.

2024 Awards

Total Points: 3

Merit

Credits

Agency

Goodby Silverstein & Partners / San Francisco

Digital Agency

Critical Mass / Calgary

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