The One Show
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Category
Use of Humor
Annual ID
OS24_FI115M
About the Work
Tubi is a free streaming platform featuring a massive library of mainstream and niche content. For this campaign, the challenge was to show people that tubi has endless hours of content no matter what kind of movies or shows you like. The campaign is called “on tubi, the things you love just keep going” and to illustrate the idea, we took genre-specific scenes and physically extended certain elements to create a visual metaphor for tubi’s extensive offerings. For example, in “lifeguard,” a rom-com star’s abs go on forever or in “choreography” a dancer in a musical number has arms that stretch out infinitely. In order to deliver our message to as many people as possible, the spots ran on nationally televised events like the World Series and primetime NFL games.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Mischief @ No Fixed Address / Brooklyn
Client / Brand
Tubi
Production Company
Biscuit Filmworks
Music / Sound Production Company
Wave Studios
Post Production Company
Mackcut
BaconX
Associate Creative Director
Eleanor Rask
Chief Creative Officer
Greg Hahn
Chief Marketing Officer
Nicole Parlapiano
Chief Strategy Officer
Jeff McCrory
Creative Director
Carl Peterson
Jonas Drehn
Director
Andreas Nilsson
Editor
Ian Mackenzie
Executive Creative Director
Bianca Guimaraes
Kevin Mulroy
Executive Producer
Eliana Carranza-Pitcher
Holly Vega
James Wells
Strategist
Ed Gunn
Hannah Hugeback
Assistant Editor
Gina Pagano
Account Executive
Maddy Vonderhaar
Color
Sam Gilling
Coordinator Marketing Operations
Brittany Helms
Director Brand Marketing
Yujin Chi
Director Media Strategy
Jeff Campbell
Director Social Media
Charly Hillman
Head of Development
Oliver McAteer
Head of Production
Will Dempster
Sean Moody
Managing Director
Tyler Harris
Music + Audio Mix Company
Human
Partner, Managing Director
Shawn Lacy
President
Kerry McKibbin
Senior Social Media Manager
Seth Shannon
Sound engineer
Aaron Reynolds
VFX supervisor
Jan Tvilling
VP, Communications & Publicity
Seana Sullivan
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