The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID
OS24_FI005G
About the Work
Orange is the leading telecommunications provider in France and a historical sponsor of French football. As a former public service, its mission has always been to unite people. However, while Orange equally supports both the men's and women's national football teams, women's football still faces significant gender bias among fans. Orange has chosen to confront this prejudice and capitalize on the 2023 FIFA Women's World Cup to spark a global conversation.
This idea plays with appearances. A perfect illusion that needs perfect craft.
The film shows a never-before-seen compilation of actions from players of the French football national men's team. For 1 minute, the beautiful play of Mbappé, Giroud, Griezmann, etc... follows on from each other, in a sequence that borrows from the codes of best-of sports videos, with a fast-paced editing and adrenaline-inducing soundtrack.
The reveal unveils the ruse: the video is in fact a compilation of women’s technical moves. Thanks to FX effects, the appearance of the French woman's team has been faked in the 1st part of the compilation, to serve a strong message about their skills. These beautiful women's actions, without FX, are replayed in the 2nd part of the video, so that the audience can admire them, stripped away from the filter of their gender stereotypes.
This idea plays with appearances. A perfect illusion that needs perfect craft.
The film shows a never-before-seen compilation of actions from players of the French football national men's team. For 1 minute, the beautiful play of Mbappé, Giroud, Griezmann, etc... follows on from each other, in a sequence that borrows from the codes of best-of sports videos, with a fast-paced editing and adrenaline-inducing soundtrack.
The reveal unveils the ruse: the video is in fact a compilation of women’s technical moves. Thanks to FX effects, the appearance of the French woman's team has been faked in the 1st part of the compilation, to serve a strong message about their skills. These beautiful women's actions, without FX, are replayed in the 2nd part of the video, so that the audience can admire them, stripped away from the filter of their gender stereotypes.
2024 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Marcel / Paris
Production Company
Prodigious / Paris
Post Production Company
Les Artisans du Film / Paris
Art Director
Vincent Teffene
Copywriter
Antonin Jacquot
Creative Director
Xavier Le Boullenger
Executive Creative Director
Fabrice Delacourt
Motion Designer
Julien Taillez
Producer
Sixtine Busetti
Valéry du Peloux
Art Director Assistant
Sam Salou
CCO
Marco Venturelli
Chief Creative Officers & CEO
Gaëtan du Peloux
Youri Guerassimov
Copywriter Assistant
Anais Herd-Smith
Vincent Brillet
Account Director
Solène Raverdy
Archivist
Pouria Hossein-Pour
Rethi Tan
Associate Director
Eric Guillod
Chief Editor
Mickäel Bandela
Client Lead
Anne Dauvé
Co-CEO
Charles Georges-Picot
Pascal Nessim
Communications Director
Aliou Maro
Head of Production
Timothe Rosenberg
Lead Flame Artist - VFX Supervisor
Nicolas Vogel
Post Producer
Jonathan Keita
Post Production Manager
Franck-Hervé Marc
Project director
Eva Castrillo
Project Manager
Antoine Zago-Meyer
Social Media Creative
Mathieu Borza
Sound engineer
Olivier Vehert
Sound Producer
Joel Tessonneau
Strategic planner
Margaux Grenouilloux
VFX Artist
Adrien Vernier
Emilia Redondy
Guillaume Riboulet
François-Xavier Clément
Léo Auger
Louis Nicod
Luc Noehringer
Mathieu Cabaret
Paul Crézé
Sébastien Delecour
Sylysak Taidonekhong
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