The One Show
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Category
Typography / Static
Annual ID
OS24_DE080M
About the Work
The client wants JIN JIANG QUAN's design present to the customers the natural and ecological characteristics of the Mayang region with direct visual effect, so we conclude the brand and product features with one slogan, the slogan's calligraphy, using the form of Chinese painting, incorporating elements of Mayang's landscape and rare flora and fauna, which used as the main visual image, breaking through the limitations of visual expression between text and illustration.
2024 Awards
Total Points: 3
Merit
Credits
Design Firm
Xi'an Gaopeng / Xi'an
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