The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Design

GUARDIAN ART BOOK FAIR 2023

Agency Mint Design / Beijing

Client GUARDIAN

Category

Brand Identity / System

Annual ID

OS24_DE058M

About the Work

Subject to the perspective taken by readers, books can be either planar or three-dimensional with different visual perceptions. The act of flipping through a book entails both the elapse of time and the extension of space. Considering the ever-moving pages and thoughts provoked by dramatic plots, books can be likened to living extension of the human body.

The image of this art books exhibition is themed on “books” based on the basic visuals of abstract patterns of opened books. Through a combination with eye patterns, a vision of a book-shaped face is created as an extension of the human body. Over the long evolution process of human civilization, eyes as a physical organ have become a visual symbol valued tens of thousands of years either in the east or west. They even shifted from a cultural representation on a purely biological dimension to a token of thought and consciousness and an inner vision deeply rooted in our mass culture.

The introduction of eyes provides viewers with more imagination, which is also exactly the glamor of art book exhibition.

2024 Awards

Total Points: 3

Merit

Credits

Design Firm

Mint Design / beijing

Art Director

Chao Zhu

Digital Artist

Huang Li
Jia Huang

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