The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Promotional / Physical Items
Annual ID
OS24_DE001G
About the Work
The physical items we created were part of a campaign celebrating the 150th anniversary of Japan Railway. The campaign was designed to imbue train stations all across Japan with their own unique identity, transforming them from simple access points into destinations of personal significance people could feel a strong emotional connection to.
We researched stations across the country, reviewing historical records, newspaper articles, archival and current photos and social media. Based on that research, we created woodcut-style stamps using only six Japan Railway Signature Colors for over 900 stations nationwide, and a web app for collecting the stamps on a smartphone.
To support the campaign, our billboards were placed in high-traffic station walkways and featured all of the stamps arranged in the shape of a map of Japan, while the posters were offered as prizes that people could win by completing in-app tasks. Our book is an encyclopaedic compilation of the stamps depicting train stations and railway scenes from across Japan. The stamps are arranged into thematic categories such as the seasons, mountains, animals, and festivals to evoke the romance of travel and remind people of the wide range of scenic attractions and destinations that can be reached via the Japan Railway network.
We researched stations across the country, reviewing historical records, newspaper articles, archival and current photos and social media. Based on that research, we created woodcut-style stamps using only six Japan Railway Signature Colors for over 900 stations nationwide, and a web app for collecting the stamps on a smartphone.
To support the campaign, our billboards were placed in high-traffic station walkways and featured all of the stamps arranged in the shape of a map of Japan, while the posters were offered as prizes that people could win by completing in-app tasks. Our book is an encyclopaedic compilation of the stamps depicting train stations and railway scenes from across Japan. The stamps are arranged into thematic categories such as the seasons, mountains, animals, and festivals to evoke the romance of travel and remind people of the wide range of scenic attractions and destinations that can be reached via the Japan Railway network.
2024 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Dentsu Inc. / Tokyo
PR / Marketing Agency
PR Consulting Dentsu Inc. / Tokyo
Agency In-House Production Company
CREATIVE POWER UNIT / Tokyo
Dentsu Creative Cube Inc. / Tokyo
Dentsu Live Inc. / Tokyo
Production Company
1-10 Inc. / Kyoto
ADBRAIN Inc. / TOKYO
Copywriter
Mariko Fukuoka
Mina Sugioka
Creative Director
Yoshihiro Yagi
Designer
Daisuke Katayama
Haruko Nakatani
Hiroyuki Tsuji
Hisato Takagi
Masaki Idera
Masashi Fujita
Masashi Mishima
Ryosuke Murai
Takamasa Miyagawa
Tomoaki Terai
Tatsushi Nagae
Ryohei Wada
Ryoma Inoue
Shuka Miyata
Director
Takuya Demura
Executive Creative Director
Takuma Takasaki
Producer
Hirotaka Ito
Masahiro Oyamada
Nanami Izuka
Shohei Nakajima
Tomoki Mizutani
Tomoko Yokota
Yumi Kofune
Yuu Nishimuta
Account Executive
Mami Umezawa
Naoto Ikegami
Jun Maeda
Backend Engineer
Shunsuke Kotani
Creative Producer
Akiko Seino
Front Engineer
Nana Nakamura
Music
Toru Sasaki
PR Director
Yohei Nemoto
PR Planner
Nako Morimitsu
Yamato Tsuruoka
PR Producer
Sachiko Omori
Production Manager
Miyu Yagi
Project Manager
Joji Gamo
Technical Director
Yoshihito Fujiwara
Related Awards
