The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
Zippo lighters have a huge fanbase with outdoor enthusiasts, campers and hikers. To engage with these nature lovers—and to remind them of the importance of always carrying a fire tool—we created Pyrotechnic Posters: a campaign that included an interactive art installation in the Zippo Museum in the mountains of rural Pennsylvania; wooden media kits with hand-burned lettering that held our posters; and unboxing poster kits that were sent to famous hikers and nature enthusiasts on TikTok.
Our Pyrotechnic Posters at the museum and inside the kits invited users to use a Zippo lighter to try to set the posters on fire—or at least, try to. When touched by the Zippo flame, a layer of black heat-sensitive ink revealed an ominous world of animals that lurk in the dark...thus reminding nature lovers of the importance of always carrying a Zippo.
Our Pyrotechnic Posters at the museum and inside the kits invited users to use a Zippo lighter to try to set the posters on fire—or at least, try to. When touched by the Zippo flame, a layer of black heat-sensitive ink revealed an ominous world of animals that lurk in the dark...thus reminding nature lovers of the importance of always carrying a Zippo.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy New York / New York
Art Director
Haeun Kim
Chief Creative Officer
Menno Kluin
Creative Director
Martha West
Will Montgomery
Executive Creative Director
Jon Wagner
Global Chief Creative Officer
Liz Taylor
Producer
Isaac Boruchowicz
Joe Calabrese
Head of Design
Brian Gartside
Associate Design Director
Peter Hahn
Illustration Studio
Illusion CGI Studio / Bangkok
Printing & Engraving Company
Big Secret / Richmond, VA
Related Awards
