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2024 One Show - Design

EVERYTHING THEY DIDN’T TELL YOU

Agency Area 23, an IPG Health Company / New York

Client Black Women for Wellness LA
BACK TO RESULTS

Annual ID

OS24_DE087M

About the Work

The US maternal mortality rate is exceptionally high for Black women. They are 3 times more likely to die from pregnancy-related issues than their white counterparts. The main source of information and the #1 pregnancy book in America is supposed to be a symbol of comfort for expecting moms, but it is not for Black moms. So, a Black dad-to-be came up with this idea when he and his wife were preparing for their baby. He wanted to make a difference for his family and the community. He thought of creating a book jacket with the life-saving information Black women need to prepare for pregnancy, childbirth, and postpartum.

We turned the most iconic pregnancy book into an essential health guide for Black women. We created a free book jacket that adds the top issues Black women face during pregnancy, childbirth, and postpartum. Every book jacket is a resource, but it also is an invitation into the BWWLA online ecosystem which connects moms to ongoing support, advocacy tips, doula services, and more.

We distributed 1000 free book jackets during Black maternal health week in Los Angeles, California, one of the top cities affected with increasing Black maternal mortality rates. This tool gives Black moms more than just the representation they deserve, but the life-saving information they need.