The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
B2B Communications
Annual ID
OS24_DE122M
About the Work
The entire campaing idea was based on translating the data about Earth into a language business leaders understand: business.
From an institutional website to an annual report.
Every single piece of information about the company was based on scientific data and developed by a multidisciplinary team.
Researchers and scientists gathered all the scientific information. Then, journalists and writers translated it into the corporate realm.
As cross-channel storytelling, every touchpoint connected business leaders to EART4 in an authentic way.
Some highlights are below.
THE URGENT REPORT
The book with all of EART4's awful results is based on traditional annual corporate reports. However, the design elements gave the piece a modern aesthetic.
To facilitate comprehension, scientific data was translated into eye-catching graphics.
The content of the book was developed by a multidisciplinary team of researchers, scientists, journalists, and writers.
The scientists on the team gathered the information. The rest translated it into the language of business.
'The Urgent Report' was mailed out to major business leaders, generating unprecedented engagement with the UN's Global Compact.
EART4 WEBSITE
With a real-time stock simulator. The fluctuations are calculated by an algorithm. Based on social and environmental news from the most relevant sites.
From an institutional website to an annual report.
Every single piece of information about the company was based on scientific data and developed by a multidisciplinary team.
Researchers and scientists gathered all the scientific information. Then, journalists and writers translated it into the corporate realm.
As cross-channel storytelling, every touchpoint connected business leaders to EART4 in an authentic way.
Some highlights are below.
THE URGENT REPORT
The book with all of EART4's awful results is based on traditional annual corporate reports. However, the design elements gave the piece a modern aesthetic.
To facilitate comprehension, scientific data was translated into eye-catching graphics.
The content of the book was developed by a multidisciplinary team of researchers, scientists, journalists, and writers.
The scientists on the team gathered the information. The rest translated it into the language of business.
'The Urgent Report' was mailed out to major business leaders, generating unprecedented engagement with the UN's Global Compact.
EART4 WEBSITE
With a real-time stock simulator. The fluctuations are calculated by an algorithm. Based on social and environmental news from the most relevant sites.
2024 Awards
Total Points: 3
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Client / Brand
UN Global Compact
B3 (Brazilian Stock Exchange)
Music / Sound Production Company
Raw Audio
Art Director
Mozar Gudin
Chief Creative Officer
Luiz Sanches
Pernil .
Composer
Hilton Raw
Copywriter
Igor Pontes
Fabio Tedeschi
Flávio Cherem
Designer
Micael Andrade
Editor
Thiago Bueno
Executive Creative Director
Fernando Duarte
Henrique Del Lama
Rafael Gil
Rodrigo Almeida
Producer
José Roberto Bezerra
Marcos de Souza
Sound Designer
Enrico Maccio
Philip Braunstein
Agency Producer
Diego Villas Boas
Juliana Henriques
Account Team
Camila Massari
Daniela Teixeira
Cairo Ribas
Approval
Ana Urquiza
Carlo Pereira
Nubia Mendes
Otávio Toledo
Patrícia Viegas
Fabio de Oliveira Mendonça
Chief Executive Officer
Filipe Bartholomeu
Content Producer
Sidney Marcelino Leite Silva
Kizzy Bortolo
Music Producer
Fernando Forni
Ricardo Pinda
Rogerinho Pereira
Sound Producer
Carol Peternelli
Robério Barbosa
Special Projects Team
Diego Honorato
Julia Newman
Marilia Silva
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