The One Show
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Capa vs. War
Agency INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Category
Craft / Writing
Annual ID
OS24_OH043B
About the Work
"Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts.
By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work of one of history’s greatest photographers.
By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work of one of history’s greatest photographers.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
INNOCEAN Berlin / Berlin
Media Agency
Havas Media Germany / Frankfurt am Main
Havas Media Italy / Milan
PR / Marketing Agency
Persuasion Communications / London
Client / Brand
Robert Capa Contemporary Photography Center / Budapest
Chief Creative Officer
Gabriel Mattar
Executive Creative Director
Ricardo Wolff
Motion Designer
Carlos Suarez
Photographer
Robert Capa
Jr. Art Director
Luis García-Purriños
Jr. Copywriter
Axel Fonteyne
Senior Art Director
Ailton Henriques
Account Director
Min Kyung Park
Award Manager
Paulina Gonzalez
European Coordination Director
Maria Casas
European Group Director of Media & Data Driven Solutions
Jürgen Zienicke
HAVAS OOH Consultant
Piergiorgio Muller
Head of Art
Maso Heck
Managing Director Capa Center
Kőrösi Orsolya
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