The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Moving Image Craft & Production

Australia's National Sport Is...

Agency FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney

Client TAB

Category

Direction / Single

Annual ID

OS24_MI050M

About the Work

The director crafted a grand slam of an argument that pings between different sports, spiralling out of control with the fervour of fans and athletes, until, finally, the ‘Australian Research Centre’ settles it once and for all. He brings an epic cinematic feast to the most parochial of debates - what is Australia’s national sport?

In order to articulate the breadth of sports required with limited screen time and resources, the director introduced the top down sequence, solving the challenge in a creative way that added visual intrigue whilst still keeping a narrative arc across the whole film. He set another sequence in a desert void, as an original, metaphorical depiction of how the debate about sport rages across the entirety of Australia. These decisions allowed for more screen time to be spent on storytelling, characters and drama whilst still conveying the diversity of sports required.

2024 Awards

Total Points: 3

Merit

Credits

Agency

The Monkeys, part of Accenture Song / Sydney

Production Company

Finch / Sydney

Music / Sound Production Company

MassiveMusic / Sydney

Post Production Company

ARC Edit / Alexandria

Chief Strategy Officer

Hugh Munro
Tara Ford

Composer

Jonathan Dreyfus

Copywriter

Lizzy Wood

Creative Director

Dan Fryer
Stuart Alexander

Director

Nick Ball

Director of Photography

Jeremy Rouse

Editor

Elise Butt

Executive Producer

Nick Simkins

Sound Designer

Simon Kane

Executive Producer / Managing Director

Corey Esse

Senior Art Director

Brett Edwards

Senior Producer

Kaija Wall

Casting Director

Peta Einberg

Colourist

Alex Bickel

Group Chief Executive Officer

Mark Green

Head of Business Management

Topher Jones

Head of Production

Penny Brown

Lead VFX Artist

Stefan Coory

Managing Director

Matt Michael

Production Designer

Annie Beauchamp

Senior Business Manager

Celine Dinant
Mitch Bevan

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