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2024 One Show - Moving Image Craft & Production

Micro Miracles

Agency Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen

Client Samsung Electronics

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Category

Production Design

Annual ID

OS24_MI100M

About the Work

In this unique film, brought to life by techniques unprecedented in commercial filmmaking, we celebrate Samsung Semiconductors, the nanoscopic, unsung heroes of technological progress by featuring models so small, we can't see with our naked eye. “Micro Miracles” uses state-of-the-art 3D micro printing to depict technological applications of semiconductors. Models are designed using a 3D photogrammetry scanning system and fabricated through two photon nanolithography. Models are so small that their details are microscopic in size - a 50th of the width of human hair. The small details couldn’t be captured with traditional filming techniques. To capture them, we used a unique scanning electron microscope using electrons. To manage this in a cinematic style, we collaborated with microscopist Stefan Diller to use a system called nanoflight®, allowing microscopic worlds to be captured with dynamic camera moves.

2024 Awards

Total Points: 3

Merit

Credits

Agency

Cheil Worldwide / Seoul
BMB / London
Cylndr London / London

Production Company

Nanoscribe / Eggenstein-Leopoldshafen

Chief Creative Officer

Matt Lever

Creative Director

Dave Beattie

Director

Mike Sharp

Executive Producer

Joe Hanrahan

Account Director

Jongbin Lee

Account Executive

Wonjun Jang
Wooseok Kim
Yoonil Na
Dahoon Son

Account Manager

Amber van de Sande

Assistant Producer

Nina Stokes

Audio

Tom Guest

Business Director

Sam Hardy

Creative

Jack Snell
Joe Lovett

Edit

Manvs Machine

Founding Partner

David Bain

Grade

George Kyriacou

Managing Partner

Sarah Carolin

Model Fabricators

Ben Richter

Music

Wake the Town

Online

Richard Smith

Production Assistant

Alisha Harrison

Production Manager

Frank Hanrahan
Georgia Wall
Joe Fathers

SEM Operator

Stefan Diller

VO Artist

Liam Teeling

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