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Micro Miracles
Agency Cheil Worldwide / Seoul + BMB / London + Cylndr London / London + Nanoscribe / Eggenstein-Leopoldshafen
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Category
Production Design
Annual ID
OS24_MI100M
About the Work
In this unique film, brought to life by techniques unprecedented in commercial filmmaking, we celebrate Samsung Semiconductors, the nanoscopic, unsung heroes of technological progress by featuring models so small, we can't see with our naked eye. “Micro Miracles” uses state-of-the-art 3D micro printing to depict technological applications of semiconductors. Models are designed using a 3D photogrammetry scanning system and fabricated through two photon nanolithography. Models are so small that their details are microscopic in size - a 50th of the width of human hair. The small details couldn’t be captured with traditional filming techniques. To capture them, we used a unique scanning electron microscope using electrons. To manage this in a cinematic style, we collaborated with microscopist Stefan Diller to use a system called nanoflight®, allowing microscopic worlds to be captured with dynamic camera moves.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Cheil Worldwide / Seoul
BMB / London
Cylndr London / London
Production Company
Nanoscribe / Eggenstein-Leopoldshafen
Chief Creative Officer
Matt Lever
Creative Director
Dave Beattie
Director
Mike Sharp
Executive Producer
Joe Hanrahan
Producer
Clancie Brennan
Matt Posner
Account Director
Jongbin Lee
Account Executive
Wonjun Jang
Wooseok Kim
Yoonil Na
Dahoon Son
Account Manager
Amber van de Sande
Assistant Producer
Nina Stokes
Audio
Tom Guest
Business Director
Sam Hardy
Creative
Jack Snell
Joe Lovett
Edit
Manvs Machine
Founding Partner
David Bain
Grade
George Kyriacou
Managing Partner
Sarah Carolin
Model Fabricators
Ben Richter
Music
Wake the Town
Online
Richard Smith
Production Assistant
Alisha Harrison
Production Manager
Frank Hanrahan
Georgia Wall
Joe Fathers
SEM Operator
Stefan Diller
VO Artist
Liam Teeling
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