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Category
Visual Effects / Single
Annual ID
OS24_MI044B
About the Work
"Atomic" is a visually stunning film that brilliantly evokes the exhilarating and unpredictable nature of life through the analogy of a well-crafted cocktail. We follow a lone woman as she enters a vibrant bar, contemplating her next move. In a magical twist, she transforms into a bubble, initiating lively interactions with those around her. This captivating metamorphosis sets off a chain reaction, with others joining in the revelry, freely transitioning between human form and effervescent bubbles. The scene unfolds like an unexpected ballet, with bubbles bouncing and swirling until the entire party morphs into a magnificent vortex spinning through the air. The anticipation crescendos as the imagery seamlessly transitions to a cocktail being stirred, symbolizing the fusion of experiences. Back in the bar, our protagonist is seen engaging in lively conversation with newfound friends, embodying the essence of the tagline "1+1=3," where the blending of different elements creates remarkable alchemy. This visually stunning, high-energy film breathes life into the idea that embracing life’s unpredictability makes it richer and more fulfilling.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
McCann / New York
Client / Brand
Smirnoff
Associate Creative Director
Camilla Ciappina
Daniel Trimarchi
Chief Creative Officer
Shayne Millington
Creative Director
Fabian Frank
Director
The Sacred Egg
Editor
Sam Bould
Executive Producer
Jane Tredget
Louise Unwin
Sarah Roebuck
Producer
Matthew Posner
Strategy Director
Colleen Gleason
Assistant Editor
Chris Rizzo
Co-Producer
Christine Clavio
DoP
Simon Chaudoir
EVP, Global Executive Creative Director
Pete Johnson
EVP, Global Executive Creative Director & Head of Art NA
Cristina Reina
EVP, Global Strategy Director
Sarah Watson
Global CCO McCann Worldgroup
Javier Campopiano
Owner / Executive Producer
Matt Fone
Senior Producer
Jamie Nagler
Polly Roberts
SVP, Co-Producer
Judi Nierman
SVP, Group Creative Director
Guilherme Racz
Lucas Casao
SVP, Group Strategy Director
Justin Luk
1st AD
Jez Oakley
Associate Producer
Agrata Sharma
Audio Engineer
Nick MacDonald
Chief Production Officer
Aaron Kovan
Choreographer
Charlie Mayhew
Colourist
Pete Oppersdorff
Costume Designer
Hannah Edwards
DFX Supervisor
Laique Quraishi
Director of Music, BA Licensing
Jamie Jou
Drinks Stylist
Tara Garnell
EVP, Global Business Leader
Colby Webb
Global Account Director
Genevieve Clarke
Global SVP, Brand Smirnoff
Stephanie Jacoby
Global VP, Brand Smirnoff
Nicola Heckles
Jr. Music Producer
Madison Rowe
Junior Producer
Gilda McCrann
PM
Lana Henry
Production Assistant
Ellie Georgiou
Production Coordinator
Eldhose Joy
Production coordinator
Natalie Alves
Production Designer
David Hindle
Project Lead
Rahul Vijay Desai
Senior Audio Engineer
Paul Weiss
Senior Music Producer
Colleen Dahlstrom
Senior Project Manager
Amanda Lang
Service Company Producer
Nick Page
Nick Roycroft
SVP, Director of Creative Excellence & Operations
Stella Warkman
SVP, Group Account Director
Alba Berdala
Talent Payment Manager
Debbie Myllek
VFX supervisor
Pete Hodsman
Vittorio Barabani
VP Director of Business Management
Hovannes Moussati
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