The One Show
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Category
Cinematography / Single
Annual ID
OS24_MI040B
About the Work
In winter, when ice cream sales drop, we aim to remind people of that cozy feeling one gets when the sun briefly shines in the cold, even if only for a few seconds.
This film encapsulates the longing for summer amidst the winter chill.
This dichotomy is accentuated through the soulful lyrics of The Dramatics' 'In the Rain.' (...) 'It may sound crazy, but I want to go outside. (...)'
The characters: the city, the people, the cold, the elusive sun, and time itself.
A cozy, introspective love letter to ice cream, reminding us that summer is a state of mind. Summer is within. And we can find ours.
This film encapsulates the longing for summer amidst the winter chill.
This dichotomy is accentuated through the soulful lyrics of The Dramatics' 'In the Rain.' (...) 'It may sound crazy, but I want to go outside. (...)'
The characters: the city, the people, the cold, the elusive sun, and time itself.
A cozy, introspective love letter to ice cream, reminding us that summer is a state of mind. Summer is within. And we can find ours.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
LOLA-MULLENLOWE S.L.U / Madrid
Production Company
MJZ
Art Director
Pedro Mezzini
Copywriter
Augusto Callegari
Creative Director
Jorge Zacher
Kevin Cabuli
Dante Zamboni
Designer
Alan Chung
Yan Graller
Director
Juan Cabral
Director of Photography
Javier Julia
Executive Creative Director
Tomas Ostiglia
Executive Producer
Lindsay Turnham
Photographer
Ale Burset
Producer
Marina Saro
Strategist
Bruno Yanagui
Head of Strategy
Camilla Facin
Account Director
Catalina Aguirre
Account Supervisor
Cristina Panea
Head of Production
Felipe Calvino
Managing Director
Tom Elliston
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