In this film, we meet a posh-looking woman on the metro whose fashionable leather pants suddenly makes an unfortunate fart-like sound. Whoops. She desperately starts defending herself to the other passengers but only ends up making the situation worse. Then the super comes on: “Fortunately, you’ll be there soon”.

For the main character, it was important to cast a woman who could stand up for herself and never become a "victim". Therefore, we decided to go with the Danish actress Mette Horn who had the perfect amount of sassiness and funny-bone to play the part.

“Whoops” is a branding film for the Copenhagen Metro under the concept “Fortunately, you’ll be there soon”. A humorous creative concept dramatizing the benefit of the metro’s speed to the point where it almost becomes a lifesaver by getting unfortunate passengers quickly out of awkward situations – and thereby creating an emotional connection to the brand over a rather functional benefit.

The concept was developed to focus on the benefit of the metro’s speed as analysis had showed that speed was the biggest driver for choosing public transportation in Copenhagen.