The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Cinematography / Single
Annual ID
OS24_MI080M
About the Work
The Valuable 500 is a charitable, global organisation of over 500 partners and companies all working together to end disability exclusion in the workplace.
Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display. A metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together.
Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display. A metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together.
2024 Awards
Total Points: 3
Merit
Credits
Agency
adam&eveDDB / London
Production Company
Biscuit Filmworks
Creative Director
Darren Beresford
Richard Gayton
Director
Dan DiFelice
Director of Photography
Harry Wheeler
Editor
Steve Shaw
Producer
Adam Oyejobi
Agency Producer
Nikki Cramphorn
Managing Director / Executive Producer
Rupert Reynolds-MacLean
Founding Partner
Shawn Lacy
Head of Production
Emily Atterton
Production Designer
James Early
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