The One Show
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Category
Direction / Single
Annual ID
OS24_MI035B
About the Work
The Internet is evolving. Taking those last few months a more immersive and physical form (Metaverse). Quoting this new physical form of the Internet, this highly metaphorical and choreographed film is using the notorious Trust Fall exercise (a physical expression of trust) as a concept to make the audience dive into a unique entertainment piece that carry our telecommunication brand’s vision.
Through the story of a young woman in a metaverse world (reinterpreted in a real-life way), the film takes us in a journey toward confidence. First petrified to engage in the Trust Fall exercise, our main character gradually gains in confidence in this world through contact with a kindly community. Until she feels completely free to perform exalted trust falls in this metaverse land where everything is physically possible. A journey that conveys the amazing feeling of freedom that one can experience when navigating in a trustworthy digital environment.
Through the story of a young woman in a metaverse world (reinterpreted in a real-life way), the film takes us in a journey toward confidence. First petrified to engage in the Trust Fall exercise, our main character gradually gains in confidence in this world through contact with a kindly community. Until she feels completely free to perform exalted trust falls in this metaverse land where everything is physically possible. A journey that conveys the amazing feeling of freedom that one can experience when navigating in a trustworthy digital environment.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Publicis Conseil / Paris
Agency In-House Production Company
Prodigious / Paris
Production Company
Wanda / Paris
Creative Director
Gabriel Gherca
Romulus Petcan
Designer
Kassandra Tanne
Director
Seb Edwards
Editor
Paul Watts
Executive Creative Director
Fabrice Delacourt
Music Supervisor
Maxime Rouge
CCO Publicis France, CEO / CCO Publicis Conseil
Marco Venturelli
Executive Producer
Christophe Huchet
Olivier Dubocage
Music Art Director
Grégoire Bucaille
Senior Creative - Copywriter
Kevin Salembier
1st AD
Aleksei Smolair
Carlo Valero
Account Director
Jeanne Lemarchand
Account Executive
Clara Lignières
Account Manager
Laurent Enet
Mathilde Caignault
Cast
Charlotte Martin
CG Supervisor
Guillaume Dadaglio
Compositing
Eric Lemains
Guillaume Ho Tsong Fang
Jérome Auliac
Paul Goubet
Concept Artist
Émilie Foure
Nathan Lucas
Consultant Director
Martin De Thurah
Flame
Alexis Baillia
Julien Aucouturier
Sébastien Aubert
Sébastien Kremer
FX / FUR
Félix Guglielmi
Generalist
Guillaume Thebault
Global Brand Creative Director
Christian Bony
Global Brand Director
Boris Langlois
Global Client Lead
Anne Dauvé
Global Project Leader
Christelle Pelletier-Le Rouzic
Global SVP Brand
Anne Imbert
Grading
Jean-Clement Sorret
Group Brand Advertising Director
Pascale Autret
Group Brand Identity & Advertising Director
Séverine Nubel
Group Communications Director
Beatrice Mandine
Caroline Guillaumin
Head of Music / Sound
Christophe Caurret
Lead Performer
Chiara Corbetta
Lighting / Modeling & Environment
Alexandre Corcoy
Victoria Léger
Line Producer
Romain Cavagnac
Managing Director France
Lise Malbernard
Matte Painting
Olivier Puechberty
Motion
Agathe Sayegh
Music Brand Manager
Vrej Minassian
Post Producer
Yanis Belmokhtar
Post Producer Sound
Joel Tessonneau
President, Publicis Groupe France
Agathe Bousquet
Production Coordination
Carla Pommaret
Senior Creative - Art Director
Nicolas Hurez
Set design
Miha Knific
Sound engineer
Olivier Vehert
Sound Producer
Matthieu Devos
Stunts Coordinator
Filip Kržišnik
Stylism
Valter Kobal
Trainee
Jake Wong
Tang Kong
TV PRODUCER
Sarah Bouadjera
VFX Producer
Stephanie Mollet
VFX Supervisor
Alexis Baillia
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