The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2024 One Show - Moving Image Craft & Production

Tree

Agency Droga5 / New York + Accenture / New York + Imperial Woodpecker

Client Accenture

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Category

Visual Effects / Single

Annual ID

OS24_MI091M

About the Work

A mythical tale that captures the essence of change, emphasizing the idea that through the power of reinvention, one can surpass perceived limits and achieve feats that exceed even the most ambitious expectations. The storytelling in our film is meticulously crafted, a unique combination of time lapse, real footage and animated characters completely created in 3D. All these elements weave together ingredients of myth and reality to convey a message of reinvention in a way that resonates like never before.

2024 Awards

Total Points: 3

Merit

Credits

Agency

Droga5 / New York

Client / Brand

Accenture / New York

Production Company

Imperial Woodpecker

Music / Sound Production Company

Wave Studios / New York

Post Production Company

Electric Theatre Collective
Union Editorial

Chief Creative Officer

Scott Bell

Chief Marketing Officer

Jill Kramer

Group Creative Director

Derek Lui
Pepe Funegra
Tom Coleman

Director

Sam Brown

Executive Creative Director

Kevin Brady

Music Supervisor

Mara Techam
Mike Ladman

Account Director

Michael Barrera
Emily Schade

Account Manager

Caroline Osborn

Account Supervisor

Sean Cushen

Associate Account Manager

Simon Talluri

Associate Director, Global Brand & Advertising

Megan Barstow
Mike Uy
Stephen Connors

Associate Manager, Global Advertising & Social Media

Leah Roupenian

Business Affairs Manager

Allison Goldblatt

Chief Knowledge Officer

Andy Littlewood

Executive Group Account Director

Lea Mastroberti

Group Account Director

Tori Pierce

Group Project Manager

Joe Watana

Head of Brand Transformation

George Bennett

Head of Business Affairs

Dan Simonetti

Manager, Global Advertising

Reshma Rabadia

Managing Director, Global Head of Brand

John Chleborad

Managing Director, Global Head of Creative Strategy

Duncan Marshall

Managing Director, M+C Stories Lead

Kay Hare

Managing Director, M+C Strategy Lead

Marc-Antoine Jarry

Senior Business Affairs Manager

Ann Marie Turbitt

Senior Manager, Global Brand & Advertising

Ollie Smith

Senior Project Manager

Katie Shea

Service Company

Ocean Films

Strategist, Global Advertising & Social Media

Serena Kwok

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