The One Show
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Wish
Agency Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Category
Visual Effects / Single
Annual ID
OS24_MI093M
About the Work
We were asked to introduce the world to Riyadh Season, a six month festival in Saudi Arabia featuring everything from cat cafes to dino safaris, big concerts, five-star dining, shopping and more. With over 8500+ events, it’s got something for everyone, which got us thinking—what else could you wish for?
That’s how "The Wish” was born, a cinematic journey inspired by a classic cautionary tale, where one man’s wish for “a little more action” is granted beyond his wildest beliefs by a magical genie played by none other than…Mike Tyson.
What transpires from here is a journey of epic escalation, where genie Mike Tyson continually ups the ante on the wish, and the action, tantalizing our young hero by bringing them through a series of wilder-than-the-next scenes, each acting as hyperbolic representations of real attractions at the festival.
This dynamic film redefines visual effects, pushing the boundaries of what's achievable to blur the line between reality and fantasy. Shot across continents with seven unique sets and custom props, including a life-sized Mike Tyson-themed roller coaster cart, the production aimed to capture Riyadh Season authentically. "The Wish" transported the protagonist through bold dreamscapes, featuring a groundbreaking portrayal of Mike Tyson. The director's hallmark visual and sonic transitions seamlessly guided the narrative across diverse worlds, from the Pyramids of Giza to a zombie apocalypse. The climactic finale, shot in different countries, creates a moment where characters feel destined to share the screen, though the events never occurred.
That’s how "The Wish” was born, a cinematic journey inspired by a classic cautionary tale, where one man’s wish for “a little more action” is granted beyond his wildest beliefs by a magical genie played by none other than…Mike Tyson.
What transpires from here is a journey of epic escalation, where genie Mike Tyson continually ups the ante on the wish, and the action, tantalizing our young hero by bringing them through a series of wilder-than-the-next scenes, each acting as hyperbolic representations of real attractions at the festival.
This dynamic film redefines visual effects, pushing the boundaries of what's achievable to blur the line between reality and fantasy. Shot across continents with seven unique sets and custom props, including a life-sized Mike Tyson-themed roller coaster cart, the production aimed to capture Riyadh Season authentically. "The Wish" transported the protagonist through bold dreamscapes, featuring a groundbreaking portrayal of Mike Tyson. The director's hallmark visual and sonic transitions seamlessly guided the narrative across diverse worlds, from the Pyramids of Giza to a zombie apocalypse. The climactic finale, shot in different countries, creates a moment where characters feel destined to share the screen, though the events never occurred.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Accenture Song / New York
Client / Brand
General Entertainment Authority / Saudi Media Company / Riyadh
Production Company
ProdCo / Culver City, CA
Superprime / Los Angeles
Music / Sound Production Company
KO Music / Manchester
Caron / Gent
Post Production Company
Time Based Arts / London
UNIT+SOFA / Prague
The Den / New York
BaconX / Copenhagen
Art Director
Cara Cecchini
Associate Creative Director
Ditte Marie Ludvigsen
Chief Creative Officer
David Droga
Scott Bell
Copywriter
Aaron Araya
Mia Rafowitz
Director
Ian Pons Jewell
Director of Photography
Lol Crawley
Mauro Chiarello
Editor
Tobias Suhm
Executive Producer
Jenn Mann
Ruben Mercadal
Dave Stephenson
Eliana Carranza-Pitcher
Emma Wilcockson
Fady Salame
Jennifer Mersis
Jon Adams
Martin Sobotka
Veronika Hajkova
Zico Judge
Global Chief Marketing Officer
Sean Lackey
Group Creative Director
Giancarlo Rodas
Tres Colacion
Music Supervisor
Mara Techam
Mike Ladman
Jon Rust
Sound Designer
Samuel Jurkovic
Sound Design, Mix, Music Supervisor
Gregory Caron
VFX Supervisor & Creative Director
Jonas Drehn
1st Assistant Director
Denis Sonin
Todd Thompson
2D Artist
Andrew Brookes
Andrius Jurkevicius
Bernie Varela
Grant White
Jack Stone
James Allen
Liam Doyle
Manolo Perez
Matt Shires
Miguel Carballal
Miguel Wratten
Mike Outlaw
Ollie Ramsey
Ralph Briscoe
Ria Shroff
Sarah Breakwell
Viola Bascombe
Account Director
Anthony Gavranic
Nivie Roberts
Account Manager
Brendan Woeppel
Nichole Murdock
Account Supervisor
Maddy Bell
Melanie Fougeres
Assistant Editor - New York
Evan Carp
Assistant Editor - Prague
Ersin Dogrue
Associate Director & Senior Business Affairs Manager
Tom Vendittelli
CG Artist
Ager Langhoff
Bethan Williams
Chris Wood
Christopher Rutledge
Daniel Longe
Daniel Tiller
Danny Phillips
David Ryberg Lessel
Federico Vanone
Harry Dallimore
Ian Baird
Ihor Obukhovskyi
Jordan Coles
Julia Forsman
Maxime Ponsart
Mike Mønster Pedersen
Nick Smalley
Nigel Timms
Oliver Lémery
Quentin Corker-Marin
Rickard Didriksson
Zoé Sottiaux
CG Artist Lead
Thomas Haas
Chief Executive Officer, Engineer Holding Group
Mohamed Al-Khereiiji
Chief Executive Officer, Saudi Media Company
Khalid Alkhudair
Colorist
Ruth Wardell
Compositor
Kai Hauswirth
Concept Artist
Grant Bonser
Jimmy Kiddell
Conform / I/O
Oliver Wozny
Søren Knudsen
Costume Designer
Desiree Laidler
Executive Group Account Director
Sharif El Rabiey
Gimbal Operator
Florian Hatwagner
Group Project Manager
Alex Robinson
Head of Business Affairs
Dan Simonetti
Head of Marketing, Saudi Media Company
Mazin Alshanti
Head of Production
Matt Sanders
Head of Production / Senior Producer
Cilie Kragegaard
I/O
Chris Churcher
Lead Compositor
Thomas Banner
Line Producer
Alexandra Lisee
Bugs Hartley
Tereza Kalova
Managing Director
Laura Macauley
Minister, Chairman of the General Entertainment Authority
His Excellency, Turki Alalshikh
Production Designer
Jonathan Houlding
Paris Pickard
Senior Project Manager
Gregory Boone jr.
Senior Talent Manager
Sunny Valencia
VFX Producer
Daniella Strand
Lars Wagner
VFX supervisor
David Mellor
Sheldon Gardner
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