The One Show
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Category
Low Budget
Annual ID
OS24_MI120M
About the Work
BACKGROUND
Lebanon's healthcare sector has suffered with 47 years of electricity cuts, culminating in a breaking point in 2022's healthcare crisis.
With its crippling energy crisis escalating in 2022, hospitals and essential health services were put under immense pressure, debilitated by lack of electricity.
With 22 hours of power cuts every day, patients, including children, were dying and suffering in Lebanese hospitals whose life-support machines and emergency treatment systems cannot rely on intermittent and sporadic power.
This unwarranted suffering needed help.
LOGI Energy believes, "everyone deserved the right to electricity", especially Lebanese hospitals and patients in those hospitals.
So, LOGI Energy wanted to challenge the Government to bring in reforms and transparency regarding electricity restoration plans.
We had to turn eyes and drive action for a petition demanding a change in the electricity reform plans.
IDEA
The right to power was taken away from Lebanese hospitals and patients (and people across), because of the 47-year-long electricity and energy crisis.
So, we wanted to claim THE RIGHT TO POWER.
To make global media and audiences feel what Lebanese felt, we couldn't just ask them to support LOGI and Lebanon.
We had to put them in the shoes of Lebanese people's reality, because we empathize more when we feel what that someone feels.
We had to make them go through the 47 years of helplessness, of pain, of despair and of hopelessness.
Only when they went through it, would they feel what Lebanese felt.
And only then would we have the chance to get support.
So, we showed the world of somebody with the right to power taken away, for 47 years - how 47 years of electricity cuts have hurt Lebanon, through starting with a powerful film.
EXECUTION
The film depicts the reality faced by Lebanese, who were deprived of their right to power, timed at 47 seconds as a symbolism for 47 years.
It encapsulates 47 seconds of helplessness, pain, uncertainty, despair and debilitation.
The film directed people to a website where they could know about the initiative, about the reform plans and sign a petition to show their support.
Protests in the dark further built the pressure.
And unprecedented global PR followed.
Lebanon's healthcare sector has suffered with 47 years of electricity cuts, culminating in a breaking point in 2022's healthcare crisis.
With its crippling energy crisis escalating in 2022, hospitals and essential health services were put under immense pressure, debilitated by lack of electricity.
With 22 hours of power cuts every day, patients, including children, were dying and suffering in Lebanese hospitals whose life-support machines and emergency treatment systems cannot rely on intermittent and sporadic power.
This unwarranted suffering needed help.
LOGI Energy believes, "everyone deserved the right to electricity", especially Lebanese hospitals and patients in those hospitals.
So, LOGI Energy wanted to challenge the Government to bring in reforms and transparency regarding electricity restoration plans.
We had to turn eyes and drive action for a petition demanding a change in the electricity reform plans.
IDEA
The right to power was taken away from Lebanese hospitals and patients (and people across), because of the 47-year-long electricity and energy crisis.
So, we wanted to claim THE RIGHT TO POWER.
To make global media and audiences feel what Lebanese felt, we couldn't just ask them to support LOGI and Lebanon.
We had to put them in the shoes of Lebanese people's reality, because we empathize more when we feel what that someone feels.
We had to make them go through the 47 years of helplessness, of pain, of despair and of hopelessness.
Only when they went through it, would they feel what Lebanese felt.
And only then would we have the chance to get support.
So, we showed the world of somebody with the right to power taken away, for 47 years - how 47 years of electricity cuts have hurt Lebanon, through starting with a powerful film.
EXECUTION
The film depicts the reality faced by Lebanese, who were deprived of their right to power, timed at 47 seconds as a symbolism for 47 years.
It encapsulates 47 seconds of helplessness, pain, uncertainty, despair and debilitation.
The film directed people to a website where they could know about the initiative, about the reform plans and sign a petition to show their support.
Protests in the dark further built the pressure.
And unprecedented global PR followed.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Saatchi & Saatchi ME / Dubai
Media Agency
Starcom MENA / Dubai
Production Company
Prodigious / Dubai
Music / Sound Production Company
MangoJam Studio / Dubai
Post Production Company
Cold Cutz / Dubai
Optix ME / Dubai
Lzrd
Chief Creative Officer
Sebastien Boutebel
Chief Strategy Officer
Tahaab Rais
Composer
Joe Dickinson
Director
Tahaab Rais
Editor
Neda Zag
Executive Producer
Naji Bechara
Wilbur D'costa
Producer
Ralph Matar
Writer
Tahaab Rais
Arabic Copywriter
Lama Bawadi
DoP
Aeyaz Hassan
Actor (Daughter)
Anika Boyle
Actor (Father)
Marcel Ghosn
Art & Production Designer
Maria Fontella
Business Director
Mohieddine Mneimneh
Chief Executive Officer
Bassel Kakish
Racha Makarem
Sami Saleh
Client Operations Director
Raed Hakim
Creative
Karim Kazan
Creative Public Relations Lead
Barbara Messer
First AD
Remy Haddad
Focus Puller
Roger Schram
Gaffer
Sohail IIftikhar
General Manager
Joyce Hallak
Grading & Colourist
Karim Mira
Grip
Bob Touma
Head of Agency
Ramzi Sleiman
Online Artist
Eddy Farah
Post Producer
Thalia Trad
Post Production Operation Lead
Nayla Chacra
Production coordinator
Nour Helou
Production Operation Lead
Myriam Wardeh
public relations
Cheryl King
Christelle Abi Haider
Heena Jivan
Mia Esat
Senior Manager - Digital Delivery
Sheni Meledath
Venkat Krish
Sound engineer
Achint Singh
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