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Driving While Black
Agency Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
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Category
Integrated / Omnichannel Campaigns for Good
Annual ID
OS24_IG039M
About the Work
Since 2017, over 600 Black people have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops. This project brings attention to the absurdity of these standards and gives people a clear perspective about the social injustice Black people face every time they get behind the wheel. From the absence of a glove box to a modified steering wheel to even the absence of a trunk, this car is equipped to keep drivers alive. We launched the car at the most important car event of the year: the Detroit Auto Show. We created an AR car experience that allows people to explore the car in real time, so they wouldn’t just hear about our car—they would know better what it’s like to drive while Black. DWB was shown around the country, beyond Detroit, including in San Francisco, Los Angeles, New York City and even in Canada. Our website allows visitors to learn the tragic stories behind each feature and get a better understanding of why each piece of the car is necessary. Viewers are invited to get involved by not only bringing awareness to the campaign but also learning how they can bring change to law enforcement in their community.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Digital Agency
Critical Mass / Calgary
Production Company
The Mill / Los Angeles
Art Director
Ben Burgoyne
Chief Creative Officer
Margaret Johnson
Val Carlson
Copywriter
TShea King
Alanna Johnson
Creative Director
Anthony O'Neill
Rony Castor
Michael McGrath-Sing
Executive Creative Director
Steve Savic
Executive Producer
Danielle Riccardi
Sarah Pidgeon
Group Creative Director
Will Danilow
Associate Strategist
Charlie Doyle
Communications Strategist
Taylor Yada
Communications Strategy Director
Drew Forrest
Junior Communications Strategist
Joshua German
Senior Art Director
Tyler Wong
Senior Brand Strategist
Simran Kaur
Senior Producer
Lorraine Schreyer
Carolina Rodriguez
3D Artist
Diego Quesada
Orlando Villalobos
Account Manager
Javonta Thomas
Associate Designer
Myrrha Boné
Associate Search Strategist
Kelly Liu
Chief Production Officer
Alissa Hansen
Copy Director
Peter von Sass
Developer
Jaden Rose
Brendan Azzano
Director Marketing & Communications
Gabriel Gima
Director of Business Affairs
Judy Ybarra
Executive Director
Madame-Athena Chang
Founder & Board Chair
Glenn Singleton
Group 3D Director
Andrzej Milosz
Group Account Director
Melissa Buck
Thomas Powers
Head of Production
Jim Haight
Managing Partner
Leslie Barrett
Motion Artist
Nick Bizzack
Partner, Head of Brand Strategy
Bonnie Wan
Partner, Head of Communications Strategy
Christine Chen
Production Department Manager
Timothy Plain
Production Manager
Karl Williams
Project Coordinator
Tyrah Seitz
Tech Strategist
Damian Hadala
Technology Director
William Mincy
Technology Lead
Courtney Ring
Voiceover
Craig Mitchell
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