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Category
Innovation / Use of Media in Integrated / Omnichannel
Annual ID
OS24_IG056M
About the Work
America is facing a book banning crisis. Conservative politicians are silencing Black, Brown and LGBTQIA+ voices by forcing librarians to take their books off the shelf. In 2023 alone, 3,059 books were banned - more than in any other year. The Digital Public Library of America holds that our democracy relies on our freedom to read. And believes books should always be available to everyone.
The DPLA created the most up to date database of all of the books banned in America. Then, geo-fenced the exact footprint of every library that banned the books - and made those books available for any person when they are within those very libraries. Sending a strong message to the book banners - that every time they try to take a book off the shelf, the DPLA will put it right back, virtually.
The Banned Book Club was launched in partnership with President Barack Obama, the most notable defender of our freedom of speech. The campaign reached people in the more than 20 states that have books banned with geo-located Instagram and Facebook ads, that alerted people just as they were near those offending libraries.
The Banned Book Club is designed for today and the future. Whenever a new book is banned - it can simply be added to our dynamic database, making it available instantly in any library. Ensuring no book is ever banned again.
The DPLA created the most up to date database of all of the books banned in America. Then, geo-fenced the exact footprint of every library that banned the books - and made those books available for any person when they are within those very libraries. Sending a strong message to the book banners - that every time they try to take a book off the shelf, the DPLA will put it right back, virtually.
The Banned Book Club was launched in partnership with President Barack Obama, the most notable defender of our freedom of speech. The campaign reached people in the more than 20 states that have books banned with geo-located Instagram and Facebook ads, that alerted people just as they were near those offending libraries.
The Banned Book Club is designed for today and the future. Whenever a new book is banned - it can simply be added to our dynamic database, making it available instantly in any library. Ensuring no book is ever banned again.
2024 Awards
Total Points: 3
Merit
Credits
Agency
FCB / Chicago
PR / Marketing Agency
Current Global / Chicago
Post Production Company
456 Studios / Chicago
Art Director
Max Franklin
Chief Creative Officer
Andrés Ordóñez
Copywriter
Nick Farley
Creative Director
Alan Shen
Chris Walker
Jake Roland
Kelly McGuckin
Design Director
Megan Musgrave
Global Creative Partner
Danilo Boer
Global Executive Creative Producer
John Bleeden
Senior Content Creator
Chris Colvin
Senior Producer
Dane Goldbloom
SVP, Executive Creative Director
Bruno Mazzotti
SVP, Head of Design
Michele Morales
Account Director Media Relations
Andrea Blythe
Account Executive
Jack Dunaway
Account Supervisor
Jennell Oddo
Associate Director, Influencer
Samantha Merkin
Associate Media Relations
Melina Weil
Audio Engineer
Batsirayi Zesaguli
Director, Editing
Gus Spelman
Executive Vice President Client Experience
Shannon McGovern
Management Director
Mack Hans
Motion Design Director
Mike Czerniuk
Senior Manager Media Relations
Josephine Mallari
Senior Newsroom Producer
Shannon Clash
Senior Project Manager
Lily Clark
Senior Vice President Media Relations
Chris Hamilton
SVP, Director of Strategic Planning
JP Palmer
SVP, Management Director
Rocki Hunter
SVP, Studio Director
Roman Mendez
Technical Lead
John Skibicki
VP, Branded Content & Entertainment
Lexie Tankersley
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