The One Show
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iPager
Agency DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Category
Stunts & Activations
Annual ID
OS24_SM085M
About the Work
iPager was an Android campaign with the goal of educating consumers and flipping the narrative around the ‘green bubbles’ in the U.S. by pressuring Apple to adopt RCS -the modern industry standard for text messaging.
Apple uses old SMS tech when texting with Android – instead of RCS, which is adopted almost all over the world - creating a lot of issues, branding those issues Android’s fault with green text bubbles.
To educate people and pressure Apple, we created the iPager: a real device that exposes the outdated messaging tech that Apple still uses.
People got the message – and Apple too, announcing they will adopt RCS in 2024.
Apple uses old SMS tech when texting with Android – instead of RCS, which is adopted almost all over the world - creating a lot of issues, branding those issues Android’s fault with green text bubbles.
To educate people and pressure Apple, we created the iPager: a real device that exposes the outdated messaging tech that Apple still uses.
People got the message – and Apple too, announcing they will adopt RCS in 2024.
2024 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Miami
Production Company
Baby Lion Media / Redondo Beach
Ketama Collective / Buenos Aires
Music / Sound Production Company
Marmoset / Portland
Mayflower / New York
Post Production Company
Masters & Savant / Blairgowrie
Associate Creative Director
Bruno Reis
João Corazza
Georgia Taylor
Sarah Dembkowski
Chief Creative Officer
Rafael Donato
Creative Director
Chris Lockhart
Digby n/a
Designer
Valeria Moreno
Executive Producer
Ramon Nuñez
Nicolas Ferrero
Global Chief Creative Officer
Liz Taylor
Pancho Cassis
Global Chief Strategy Officer
Paula Vampre
Group Creative Director
Alejandro Juli
Producer
Thiago Zveiter
Kelsey Calder
Strategist
Brooklyn Carey
Executive Strategy Director
Annie Rowe
Senior Producer
Brett Annese
Maria Saravia
Account Executive
Patricia Menéndez
Account Manager
Rachel Basile
Account Supervisor
Isabella Carrion
Associate Producer
Lisa Morel
Business Affairs Manager
Catalina Peña
Director of Brand Marketing
Jason Fournier
Director of Business Affairs
Barbara Karalis
Director, Activations & Engagement
Jackie Titus
Director, Music & Brand Partnerships
Pete Merriman
Electronic Engineer
Alejandro Kruchowsky
Fabrication Supervisor KTM
Hernan Gural
Finishing artist
Sean Frew
Global COO
Sylvia Panico
Global Group Creative Lead
Alicia Marder
Global PR Director
Sandra Azedo
Group Account Director
Gabriella Hellbrugge
Head of Account
Mariana D'Aprile
Head of Innovation & Technology
Toni Ferreira
Head of Production
Brenda Morrison Fell
Industrial Designer
Thiago Quirici
Lead Engineer
Agustin Mende
Managing Director
Carolina Vieira
Marketing manager
Victoria Goolnick
Music Editor
Graham Barton
Greg Jong
Music Manager
Josh Lieb
Music Producer
Katy Davidson
Tim Shrout
Operational Manager
Larissa Cocchiaro
Packaging design & production
Azul Cadenas
Partner Marketing Programs Manager
Liza Kahn
Product Photography
Adrian Mueller
Program Manager
Rachel McConnell
Render Artist KTM
Diego Mendoza
Senior 3D Animator
Gerbrand Nel
Senior 3D Animator & Compositor
Yolandi Meiring
Senior 3D Animator & Editor
Sean Frawley
Senior Brand Activation Lead
Brendon Holder
Senior Brand Marketing Manager
Blake Bensman
Senior Director, Marketing
Menaka Shroff
Senior Director, Music
Danny Simon
Senior Partner Marketing Manager
Marissa Haby
Senior Producer - Influencers Endorsement
Natasha Louckevitch
Senior Product Marketing Manager
Alex Horowitz
Social Marketing Manager
Jesse Cohen
Social Media Content Strategist & Community Manager
Mafe Maceda
VP of Talent Procurement
Ian Weintraub
Kerri Green
VP, Global Integrated Marketing
Adrienne Lofton
VP, Platforms & Ecosystems Marketing
Nick Drake
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