The One Show
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OOHA
Agency Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
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Category
Social Video / Under 15 Seconds
Annual ID
OS24_SM061M
About the Work
OOHA is an unknown challenger soda launching in Thailand. Every sip is an explosion of 2 flavours, but how do you make noise about a brand amongst Gen Z when they’ve never heard of it ?
Our brand: OOHA
Our idea: OOOOOOHAAAAAAAAAAAAA!
Our tag line: OOOOOOHAAAAAAAA!
We made the brand famous, by making the brand name famous.
Owning the expression that best describes the visceral feeling of drinking OOHA for the first time. This series of short films feature in no particular order: giant monsters, sumo wrestlers, owls that are cowboys, pink ninjas, thirsty monkeys, tennis champs, all going OOOOOOHAAAAA.
Within just a few weeks after the launch, we turned OOHA from an unheard-of brand into an ear worm.
An endless meme. A catchy song stuck in your head.
A sonic trip for your ears. An audio-visual rollercoaster.
An audio gif you hear, even when there's no sound.
Our brand: OOHA
Our idea: OOOOOOHAAAAAAAAAAAAA!
Our tag line: OOOOOOHAAAAAAAA!
We made the brand famous, by making the brand name famous.
Owning the expression that best describes the visceral feeling of drinking OOHA for the first time. This series of short films feature in no particular order: giant monsters, sumo wrestlers, owls that are cowboys, pink ninjas, thirsty monkeys, tennis champs, all going OOOOOOHAAAAA.
Within just a few weeks after the launch, we turned OOHA from an unheard-of brand into an ear worm.
An endless meme. A catchy song stuck in your head.
A sonic trip for your ears. An audio-visual rollercoaster.
An audio gif you hear, even when there's no sound.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Singapore
Client / Brand
The Coca-Cola Company / Singapore
Agency In-House Production Company
Hogarth Worldwide Pte Ltd
Production Company
Golden Wolf / London, UK
Art Director
Mathieu Durand
Associate Creative Director
Hugo Suissas
Tiago Silva
Chief Creative Officer
Reed Collins
Nicolas Courant
Editor
Fong Pang Wei
Executive Creative Director
Nikhil Panjwani
Executive Producer
Alexis Lefort
Global Chief Creative Officer
Liz Taylor
Producer
Garrick Ong
Josephine Phang
Account Director
Lanna Hiranyalekha
Audio Engineer
Anders Ong
Business Director
Natdhee Sopondhitipun
Category Business Director
Rochelle Hogan
Category Strategy Lead
Ines Rubio
Director, Creative Strategy - Stills (ASP)
Carl Daji
Global E2E Strategy Lead
Zeljana Unkovich
Production Team
Jade Jordan
Jones Tan
Senior Program Director
Eugenia Ngan
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