The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
The Exiled Team
Agency Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Category
Livestream
Annual ID
OS24_SM069M
About the Work
Football has already stopped many wars.
But no war will ever stop the spirit of football.
Based on this belief, Brahma as the largest and most traditional football partner in Brazil, positioned football as a symbol of resistance and an unifying power when it comes to bringing people together.
A common ground that bonds every single person on Earth.
In the darkest of times, it's a symbol of hope for a brighter tomorrow.
When a football team ceased to exist, is not just a team that disappeared. But it’s the soul of a community and the identity of the people.
We show that the "Country of Football" can be the birthplace of the rebirth of a team exiled by war that does not leave its resilience and resistance in the corner. Becoming an agent of change and hope in difficult times.
But no war will ever stop the spirit of football.
Based on this belief, Brahma as the largest and most traditional football partner in Brazil, positioned football as a symbol of resistance and an unifying power when it comes to bringing people together.
A common ground that bonds every single person on Earth.
In the darkest of times, it's a symbol of hope for a brighter tomorrow.
When a football team ceased to exist, is not just a team that disappeared. But it’s the soul of a community and the identity of the people.
We show that the "Country of Football" can be the birthplace of the rebirth of a team exiled by war that does not leave its resilience and resistance in the corner. Becoming an agent of change and hope in difficult times.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Africa Creative / São Paulo
Client / Brand
Brahma / São Paulo
Production Company
Moonheist / São Paulo
NetShow.Me / São Paulo
Louder / São Paulo
Music / Sound Production Company
Satélite Áudio / São Paulo
Post Production Company
Space Gorila / São Paulo
Chief Creative Officer
Sergio Gordilho
Creative Director
João Corazza
Bruno Reis
Raphael Santos
Henrique Martins
Director
Willy Hajli
Joao Gabriel Salvatore
Editor
Lucas Cainã
Executive Creative Director
Nicholas Bergantin
Gustavo Victorino
Rodrigo Marangoni
Executive Producer
Luana Andrade
Motion Designer
Vinícius Ale
Fabio Holtz
Fernando Freitas
Photographer
Rodrigo Pirim
Thays Miranda
Reinaldo Reginato
Producer
Raphael Nascimento
Eduardo Junior
Sound Designer
Iran Ribas
Vithor Moraes
Agency Editor
Ernesto Neto
Fabio Maczka
Agency Producer
Rodrigo Ferrari
Tais Olhiara
CEO / CCO
Illia Balaban
DoP
Vitor Bossa
PR Art Director
Artem Markov
PR Creative Director
Anna Launets
PR Strategy Director
Oleksandr Katkov
Account Executive
Victor Novais
Account Manager
Fernanda Costa
Daniel Chasin
Camila Guedes
Mariana Tardelli
Approved by
Daniel Wakswaser
Maurício Landi
Guilherme Almeida
Mariana Santos
Fernanda Zettler
Awards Assistant
Valentina De Luca
Awards Director
Isabela Levy
Brazilian host
Bruno Laurence
Brazilian narrator
Fernando Camargo
Cameramen
Luiz Theodoro
Leandro Frutuoso
Ricardo Brito
Ricardo Correa
CEO
Leandro Bernardes
Client Services
Rafael Marques
Vivianne Santos
Luisa Pires
Giulia Fernandes
Colorist
Henrique Reganatti
Community Manager
André Moraes
Content Editor
Heleno Florentino
Content Lead
Gustavo Stevanato
Creative Producer
Giovanna Lima
Lais Cattena
Luiz Carlos Knuppel Junior
CTO
Fabio Palma
Customer Service
Alison Vinicius Xavier da Costa
Digital Project Manager
Beatriz Stalchmidt
Director of Special Projects
Lica de Souza
Director of Streaming
Flávio Bonanome
Director of Sustainability & Institutional Relations
Raphael Vandystadt
DTV
Tiago Ferreira
Executive Director
Henrique Carvalhaes
Executive Production
Ariel Hidal
Manu Fenerich
Filmmaker
Thays Miranda
Finisher
Gabriel Guedes
Vithor Moraes
Finishing
Iran Ribas
Head of Insights - Innovation & Creative Research
Eduardo Berardinelli
Head of Talents
Fernando Alonso
Host & Commentator
Cléber Machado
Junior Researcher of Insights - Innovation & Creative Research
Mana Black
Music director
Roberto Coelho
Musical Production
Hurso Ambrifi
Adilson Koiti
Mike Vlcek
PR
Felipe Borghese
VSK Public Relations / Kiev
Who Are You Agency / kiev
PR Producer
Dima Bondar
Project Manager
Thays Miranda
Theo Etlin
Senior Researcher of Insights - Innovation & Creative Research
Arthur De Wolf
Sports Influencers Agent
Mario Bini
Rodrigo Castro
Talents Producer
Bruna Cicolino
Paola Arnelas
Leandro Motta
Gabriella Silva
Giovanna D'Agostino
Technical Director
Adryano Fortien
Transmission Technician
Wesley Fernandes da Silva
Ukrainian Director
Yevhenii Dudnik
Ukrainian narrator
Yevhen Shkriada
Ukrainian Translator
Oleg Kukhtinov
VFX
Valdo Caetano
Francinaldo Lemos
Felipe Lopes
Cadu Cipolla Luca
Voicer
João Piccoli
VP of Client Service
Heloísa Pupim
VP of Special Projects & Creative Content
Juliana Leite
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