The One Show
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Category
Creative Effectiveness / Non-Profit / Charity
Annual ID
OS24_CE025M
About the Work
While some kazakhstanis have tons of outmoded garments, and 40,000 tons of clothes annually are thrown away, for over 1,000,000 people in Kazakhstan clothes remain unavailable.
To raise awareness of unavailability of clothes, we made Unavailable Drop – picked an ordinary sweater from the pile of used clothes and made it the symbol of unavailability, disguised it as a fashion piece and offered it for sale at the unaffordable price of 9,999,999 KZT.
Campaign increased donations by 200%, allowing 15,000 people to receive clothes. One of the biggest Kazakhstani banks bought Unavailable Drop, helping Teplo Fund to install five new boxes.
To raise awareness of unavailability of clothes, we made Unavailable Drop – picked an ordinary sweater from the pile of used clothes and made it the symbol of unavailability, disguised it as a fashion piece and offered it for sale at the unaffordable price of 9,999,999 KZT.
Campaign increased donations by 200%, allowing 15,000 people to receive clothes. One of the biggest Kazakhstani banks bought Unavailable Drop, helping Teplo Fund to install five new boxes.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Seed / Almaty
Art Director
Renat Poposhev
Sergei Alexanin
Creative Director
Nail Muratov
Designer
Ernest Toleutayev
Group Creative Director
Rassul Abidov
Motion Designer
Vyacheslav Ligay
Business Development Director
Artur Karabajak
Translator
Valeriy Yessaulkov
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