The One Show

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2024 One Show - Creative Effectiveness

Working with Cancer Pledge

Agency Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York

Client Memorial Sloan Kettering Cancer Center + Working with Cancer

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Category

Creative Effectiveness / Non-Profit / Charity

Annual ID

OS24_CE013B

About the Work

In 2023, we launched the Working with Cancer Pledge, a first-of-its-kind, cross-industry initiative to erase the stigma of cancer at work and create positive impact on the lives of cancer patients in the workplace. The initiative challenged the global business community to commit to creating more supportive work cultures for patients and caregivers. Our inspiration came from our global CEO’s experience living and working with the disease after his diagnosis in 2022. During that time, he received thousands of messages of support and learned firsthand that cancer patients not only fear for their lives but are scared to share their diagnosis at work and feel they have little to no support in the workplace. We learned that even though most patients feel support at work positively impacts their health, a staggering 50% are afraid to tell their employers about their diagnosis. Shining a light on this sobering statistic, Working with Cancer aimed to not only raise awareness about the struggles patients experience at work but create tangible, positive change in corporate culture.

2024 Awards

Total Points: 9

Credits

Agency

Publicis Groupe / New York
Le Truc / New York
Publicis Conseil / Paris
Saatchi & Saatchi Health / New York

Digital Agency

Digitas / New York, Boston, Birmingham

Art Director

Truman Florence

Associate Creative Director

Craig Shervin
David Spradlin

Chief Strategy Officer

Carla Serrano

Strategy Director

Sara Knee

CEO / CCO

Marco Venturelli

Founding Partner & CCO

Andy Bird

Partner & CCO

Marcos Kotlhar

SVP, Head of Design

Kiser Barnes

SVP, Strategy Director

Jared Grant 

VP, Strategy Director

Lizzie Haykal-Manning

Account Supervisor

Max Roder

Assistant Deputy General Counsel

Myla Young

Associate Director, Communications Strategy & Planning

Tj Klink

Associate Director, Operations

Carrie Kapraun

Associate Producer

Ryan McNally

Business Director

Shannon Eddy

CEO

Agathe Bousquet
Alex von Plato
Dave Penksi
Diana Littman
Romilda De Luca
Steve Bignell

Chief Client Officer

Magnus Djaba

Chief Investment Officer

Shelby Saville

Chief of Staff

Julia Madar

Chief Operating Officer

Juanita Draude

Chief Patient Officer

Susan Manber

Chief Talent Officer

Emmanuel Andre

Client Growth Operations Lead

Kate Woodward

COO

Anne-Sophie Cruque

Digital Trafficking Lead

Pooja Nayak

Director of Global Communications

Amy Hadfield

Director of Human Resources

Anne Decouzon

Director RSE

Caroline Darmon

Director, Business Operations

Althea Gauvin

Director, Programmatic

Casey Sheenhan

EVP, Corporate Communications

Michelle McGowan

EVP, Digital Investment & Partnerships

Hayley Diamond

EVP, Global Client Development

Erik Johnson

EVP, Head of Production

Ryan Chong

EVP, Managing Director

Megan Bundy

EVP, Out of Home Practice

Billy Long

Head of Agency Production

Caroline Petruccelli

Head of Internal Communications & PR

Lizzie Dewhurst

Managing Director, Business & Talent Affairs

Tasha Royzina

Non-profit

La Foundation Publicis / Chicago

Organic Growth Director

Julia Franks

PM Lead

Craig Zito

President PMF & COO

Gautier Picquet

Production Manager

Monica Eisenhaur

Program Director

Gina Jacobson

Program Manager

Cassandra Dupiton

Project Manager

Jacquline Robichaud
Molly Disend

Senior Program Manager

Anna Molly

SVP, Data & Analytics

Matthew Henderson

SVP, Director, Programmatic

Cecilia Bizon

SVP, Head of Brand Strategy, Patient Experience

Lisa Blumenstein

Talent Operations Director

Christianne Pena

Vice President

Catherine Mangin
Clement Leonarduzzi

Vice President, Director, Investment

Sylwia Makarewicz-Liszka

VP Director

Jessica Schrey

VP, Director of Business & Talent Affairs

Kelly Ventrelli

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