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Category
Direct Marketing for Good
Annual ID
OS24_DM099M
About the Work
SC Johnson and Raid have been committed to helping eradicate malaria in affected countries for over 20 years. Raid’s mission, ‘Protection For Everyone,’ requires more than just communication: it requires action.
In Rwanda, where malaria ravages communities, we discovered that women have been the unofficial caregivers for those suffering from malaria for generations without any compensation.
While serving as de-facto caregivers for those who are sick, women can also experience harsh and continuing socioeconomic consequences. For millions of women in Rwanda, this caregiving role becomes an unofficial and unpaid job, removing them from school, work, and inevitably – the economy.
Raid created a way to turn a woman’s role as caregiver into a paying job, by training and certifying them as official Community Healthcare Workers.
Certified Care is an ongoing program designed to supplement the knowledge and skills women already have with practical medical training and official accreditation to become Community Healthcare Workers.
We were inspired to help beyond mosquito-borne disease prevention by turning a woman's lifetime of experience and knowledge into a career she can finally be financially compensated for.
Since launching, the Certified Care Program has officially certified over 10,500 Rwandan women. Together, they have treated over 1 million Rwandans suffering from malaria – with this number growing every day.
In Rwanda, where malaria ravages communities, we discovered that women have been the unofficial caregivers for those suffering from malaria for generations without any compensation.
While serving as de-facto caregivers for those who are sick, women can also experience harsh and continuing socioeconomic consequences. For millions of women in Rwanda, this caregiving role becomes an unofficial and unpaid job, removing them from school, work, and inevitably – the economy.
Raid created a way to turn a woman’s role as caregiver into a paying job, by training and certifying them as official Community Healthcare Workers.
Certified Care is an ongoing program designed to supplement the knowledge and skills women already have with practical medical training and official accreditation to become Community Healthcare Workers.
We were inspired to help beyond mosquito-borne disease prevention by turning a woman's lifetime of experience and knowledge into a career she can finally be financially compensated for.
Since launching, the Certified Care Program has officially certified over 10,500 Rwandan women. Together, they have treated over 1 million Rwandans suffering from malaria – with this number growing every day.
2024 Awards
Total Points: 3
Merit
Credits
Agency
Energy BBDO / Chicago
Client / Brand
SC Johnson / Racine
Production Company
Scholars & Gentleman / Cape Town
Associate Creative Director
Abigail Chieppa
Jessica Marques
Chief Creative Officer
Josh Gross
Pedro Perez
Chief Marketing Officer
Renata Ferraiolo
Chief Strategy Officer
Larry Gies
Creative Director
Dane Canada
Josh Parmenter
Director
Colwyn Thomas
Director of Photography
Jared Hinde
Executive Creative Director
Ioana Filip
Marcelo Nogueira
Producer
Melissa Thorne
Strategy Director
Sarah Bieber
CCO of North America
Luiz Sanches
Chairman / Chief Creative Officer
David Lubars
Group Strategy Director
Marissa Kelley
Senior Motion Designer
Viktoryia Kryvanos
Senior Producer
Serena Lignel
Case Study Audio
Steven Aguilar
Case Study Editor
John Sawyer
Mark Sheridan
Category VP, Pest Control
Bassem Darwish
Client Service Director
Trent Buterbaugh
Colorist
Fran Verveckken
Creative Consultant
Skip D'Amico
Director of Creative Services
Erin Welsh
Director of production
Jeff Davis
Director of Project Management
Caroline Helms
Director of Studio Production
Mitch Monzon
Executive Director of Music
Daniel Kuypers
Global Business Lead
Anne Dooley
Global Marketing Director, Pest Control
Lianna Carafa
Global Marketing Manager, Pest Control
Brianna Mills
Global UPG Director
Sean Brewster
Multicultural Market, DEI Lead
Carla Eboli
President & CEO
Jeff Adkins
Project Manager
Nosipho Mkhize
Senior Account Executive
Nic Colvin
Senior Music Producer
Claire O'Connor
Sound engineer
Ben Treimer
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